As demand on the UK charity sector has risen dramatically and traditional fundraising has fallen; we want to highlight a group of progressive charities, who’ve faced the complexities of 2020 head-on by seeking innovative solutions, to enable them to digitize their fundraising to generate vital and sustainable income.
These forward-thinking fundraisers have recognised the shift to digital, alongside a growing desire from small businesses who are passionate about giving back and putting purpose alongside profit. These trailblazing charities have not only seen an increase in the number of incoming enquiries from businesses looking to support them through their sales, but they’ve also been able to learn more about these supporters and truly recognise the valuable source of sustainable income they can offer.
With no rule book to follow to guide us through the pandemic, it’s been inspiring to see charities being bold and innovative by diving into the world of digital. By keeping an open mind and putting the supporters' needs first in offering flexible fundraising solutions that work for everyone; their efforts are paying dividends.
Work for Good - A simple fundraising solution
By using the digital commercial participation solution provided by our fundraising platform, these charities have been able to offer their small business supporters a way to fundraise for them through the sales of their products and services, in a streamlined and simple way.
With 80% of all donations made digitally in 2020 [Charity Digital, Fundraising software to use in 2021], the trend of technology was certainly the right way for charities to turn. And it’s not only the charity sector who’ve benefited from this pivot; with 58% of businesses increasing their or their staff’s digital skills in response to the crisis. [Small Business Britain, How to be resilient, 2021].
In 2020, small businesses pledged and donated an incredible £895,432 to UK registered charities via our fundraising platform. With 89% of businesses repeatedly donating to the same charity; demonstrating that loyalty and personal values remain at the heart of a small business, in the same way that they do for individual supporters.
The future of fundraising for 2021
Challenging times can also be the catalyst for positive change and despite huge uncertainty over the past year; we’re inspired by those who have taken the leap and embraced the opportunity to adapt. Digital engagement will continue to be crucial for charities in 2021; entrusting tech-for-good products and platforms to help maximise fundraising opportunities must be on the agenda to support pivoting fundraising strategies this year.
At Work for Good, we have seen first hand how businesses have needed to adapt to survive, in what was for most their toughest year yet. Our small business charity champions have proven that charities too must continue to bend and flex in the very same way, to ensure they come out the other side even bigger and better.
If the last year has shown us anything it’s how we can all benefit from being more agile, lean and efficient in how we work together!
Find out more about how Work for Good can support charities with their small business fundraising here.