If your business wants to donate to charity through your sales, and publicise this to your customers or clients, you are legally required to set up a commercial participation agreement with each charity. This can cause barriers for both business owners and charities due to limited time and resources.
This is where Work for Good can help:
1. We have built-in permissions to legally set up donations
2. You can donate to as many charities as you like (without having to set up separate agreements with each charity)
3. We help you to promote your donation activity and your business
4. You can access one-to-one support and advice from our dedicated team
Businesses that encourage the purchase of goods or services on the basis that some of the proceeds will go to charity, or that a donation will be made, are known as ‘commercial participators’. According to the Charities Acts, businesses that are commercial participators must comply with certain legal requirements and have a ‘commercial participator agreement’ in place with the charity. This can make donating through your business quite cumbersome, and indeed, many charities are forced to turn down approaches from small businesses for these reasons.
Work for Good has solved this problem, making it easy for you to donate without any need for you to have direct contact or negotiate with any of the charities you decide to support.
The issues are dealt with neatly in the T&Cs that businesses and charities agree to upon registering, that jointly form the Commercial Participation Agreement between your business and any charity you support. Your rights and obligations are set out in the T&Cs.
Many small businesses donate to charity, but it is often ad hoc and under promoted. We believe that it is better for your business, and for the charity to make donations that are linked to sales of your goods or services, because:
1. It is visible to your customers and staff
2. It helps to raise awareness of the charity you're supporting
3. It will hopefully inspire other businesses to donate to charity also
The reason why your business should make these donations via Work for Good, rather than to the charity directly, is explained here.
We encourage businesses to link donations to sales as this is simple and transparent. For this reason, and to keep you compliant with the Charities Act, you won't be able to set up a donation linked to the profit of individual products or services.
Instead, you can translate the £/% of the profit into the £/% of sales that equates to the donation amount you want to make. However, we do understand that some businesses may only feel comfortable linking to the profits of the business. If this is the case, please contact us to find out how Work for Good can support you in giving in this way.
We deduct 5% (exc VAT) from donations to support our work to raise even more funds for charities.
There are no payment processing fees for donations paid by BACS. If you donate by credit or debit card, there is a small charge (20p+ 1.4%, inc VAT) which goes directly to our third party payment processing provider.
The name of the charity(ies) can be used, but not the logo(s). Instead, use the Work for Good logo to talk about your businesses’ giving activity.
You can download digital or print files of the Work for Good logo here. There are two reasons for this:
1. Tax: Use of the charity's logo would complicate the tax analysis with respect to VAT, which could become chargeable on donations you make. It would hit the charity, not your business but would nevertheless be an unwelcome reduction in how much good your generosity achieves
2. Charity policy: Many charities, especially those with an income of £1m+ per annum have restrictions on businesses using their logo as they must protect the value of their brand. To be able to use their logo, partnerships need to be of a higher value and take time, resource and cost to build on both the charity and business sides. Furthermore, charities (size dependent) typically have policies that require a minimum annual donation commitment (ranging approximately from £10K up to £150k per annum)
Sign up by answering a few quick questions here. You’ll then be able to pledge your first donation and/or fill in your profile.
If you have any trouble, please contact us and we’ll help you.
You’ll need to decide how you will raise your donations (for example: you might want to donate £X or X% from every sale or £X or X% from sales of a specific product or service, such as t-shirt’s sold from your Summer range).
You can then complete our donations form by specifying: which charity you are supporting, the timeframe you’re raising the donation within, the estimated donation total and your anticipated payment date (or, you can choose to ‘pay now’).
If you would like to involve your customers or employees (more on this under 'How can I involve my customers?'), you can also fill in these details.
On the specified payment date, you will receive an email asking you to pay your donation. Payments can be made via BACS or credit/debit card. Credit/debit card payments are handled securely via a third party payment processor.
If you have any trouble, please contact us and we’ll help you.
Once you have pledged your first donation, we recommend completing your profile as this is an easy way to promote your giving.
You can also set a target to help focus your fundraising efforts.
We encourage businesses to promote their giving with pride. It’s good for your business, and can help inspire others to do the same.
The Work for Good logo is a sign of your commitment to business giving and any business who is an active Work for Good member has permission to use it. Please make use of the logo as soon as you have plegded your first donation and show the world what you stand for.
Display the Work for Good logo wherever your customers will see it - in your email footers, on your website, on your proposals or on your van. It's a great way to start a conversation about how you're giving back. You can download digital or print files of the Work for Good logo here. When you pledge or pay a donation, share the news on social media and if you have a blog, why not write a post about your donation activity? If you mention or tag us, we’ll share your stories.
Once you have completed your profile, share it with your customers, employees or colleagues and remember, you can involve them further by letting them choose which charity your next donation will go to.
If you need help with ideas on how to promote your giving, please contact us.
By promoting your donation activity, your customers will see the good you are doing, and feel part of it. This can be a powerful way of engaging with them.
When you pledge a donation, you can enter your customer’s name and email address (make sure you have their permission to do this) and they will be sent an email when you have paid this donation, thanking them for working with you.
You can also give your customer the option to choose which charity receives your donation. They can choose from a list of up to 10 charities shortlisted by you or, choose any charity registered with Work for Good.
If you don’t want to make the amount you are donating public, you can choose to hide the donation amount from them.
You can edit the payment date, donation amount or time frame for raising the donation by editing the donation on your dashboard at any time (please note, the charity will be notified of these changes).
If for some reason you are no longer able to make your donation, you can delete it but the charity will be notified of this, as will your customers, if you have chosen to involve them.
It’s important to keep in mind that if you have promoted sales based on a promise to donate to a certain charity, then you must honour it.
You can support as many charities as you like, as often as you can, in donations as big or small as you’re able.
If you want to support more than one charity as part of a single campaign (for example, sales of a particular product line), you will need to pledge more than one donation. For example, if you plan to donate say £500 from one campaign to two charities, you’ll need to pledge two donations; £250 for charity X and £250 for charity Y.
When you pledge a donation, if you select that you will be publicising your support (which we recommend that you do), you will not be able to change which charity your donation goes to.
If you no longer wish to support that charity, you will need to delete the pledged donation (and the charity will be notified of this).
It’s important to keep in mind that if you have promoted sales based on a promise to donate to a certain charity, then you must honour it.
Whilst you can only donate to charities registered with Work for Good, we’re happy to add any UK registered charity that isn't already on the platform. Simply nominate one here and we’ll contact the charity for you.
Once the charity has registered and been verified by a member of our team, you will be able to pledge a donation in support of them.
Charity registration can take a matter of hours, depending on how quickly the charity is able to respond.
Not yet, but we intend to expand the range of recipient types to include other not-for-profit organisations.
Yes, the charity will be notified when you set up, edit, pay or delete a donation. Charities need to know the identity of any business that wants to support them, in order to comply with charity regulations. However, they will only see your business’ details for auditing and verification purposes, they will not be able to use the details for marketing purposes or pass them on.
All of the charities on Work for Good are UK registered, so any donations you make through us are tax deductible against profits in your business. This is not the case on all other giving platforms. Whether it’s more tax efficient to donate to charity from your business or individually is a complex question as there are so many factors to consider. However, our analysis shows that in the most common scenario, it costs a business less to donate direct to charity than for a business owner to take out money from the business via salary or dividends and then donate personally. If you’d like to discuss your individual circumstances, please get in touch.
If you are a sole trader or part of a partnership (rather than a registered company), it may be possible for Gift Aid to be claimed by the charity. However, you must be registered as a UK taxpayer and meet the necessary criteria. When you sign up to Work for Good (and if you confirm you are not a registered company) you will be asked if you are eligible for Gift Aid.
If so, you will have the option to complete a Gift Aid declaration, which Work for Good will send to the charity on your behalf.
Please note: it is your responsibility to ensure that the information within the declaration is accurate, and to update Work for Good if your Gift Aid eligibility changes. If you have any doubts, we recommend you seek advice from your financial accountant or HMRC.
The transaction with your customer should continue to be treated exactly as it would be without Work for Good. So if VAT is payable, it will still be payable, and so on. Any tax relief will be available to the business whose income is being donated to charity.
Sorry to hear that. Please contact us and we’ll get back to you ASAP.
No problem. Just follow the instructions here and we’ll send you a link for re-setting it.
If necessary, you can make a one-off donation (or a donation not linked to sales) by choosing 'No' to the question 'Would you like to publicise this support?' when you pledge a donation.
However, we would really encourage you to publicise your giving due to the many benefits to both your business and the charity:
- It allows your businesses to support the charities you care about in a legally compliant way, while also helping to boost your business' profile.
- Choosing not to publicise your donation means that you can not talk about your donation in connection with your business, as you will not have a CPA in place with the charity. It can't be mentioned on your social media channels, website, emails/email signature or on any other physical or online premises.
Small businesses want to support charities and raise money through cause-related marketing campaigns. However, charities often come up against multiple barriers and aren’t always able to accept this support, mainly due to the resource, time and cost involved in setting up a CPA for each business.
Our fundraising platform digitally creates the commercial participation agreement between your charity and the business and allows you to manage and track smaller cause-related marketing campaigns, whilst complying with charity law.
Once your charity has signed up to Work for Good, and accepted our terms and conditions, you agree to enter into a commercial participation agreement with any business who pledges or donates to you (the agreement is integrated into our T&C’s).
The business enters into their part of the commercial participation agreement when they pledge a donation to you and re-confirm they will comply with our T&C’s.
Within the donations form they have to include how they’re raising funds for your charity (i.e £1 per t-shirt sold), the time period of the fundraising campaign and the intended donation amount. Please see below for further information on undertaking due diligence of a business.
Yes. Any business which donates to charity through their sales, and publicises this to their customers or clients are a commercial participator and therefore, are legally required to set up a commercial participation agreement (CPA) with each charity.
Work for Good has been able to streamline this process for businesses and charities without any need for direct contact or negotiation, by integrating this into the donation set up process and our T&Cs which businesses and charities agree to upon registering.
You’ll receive a notification via email and on your dashboard when a business pledges a donation to you.
It is at this point that you can undertake any due diligence and if following this you would prefer for the business not to support you, please let us know and we’ll ask them to redirect their funds.
We aggregate all donations made to you on a monthly basis and pay these to your charity via Bacs on the first business day of the following month. So no more invoicing!
There are a few reasons why you may not yet have received your upcoming donation (a donation that was pledged by a business):
1. Donations are paid on an aggregated basis at the beginning of the month following the date of receipt by Work for Good so, depending on timing, your donation may be coming to you next month.
2. The pledged donation may not yet have been paid by the business to Work for Good. Businesses are sent an email on the day the donation is due and we perform regular follow-ups to chase overdue donations and encourage businesses to pay them.
3. In some instances, a business may want to give their customer the choice of which charity to support. In this case, if the business shortlists some charities for their customer to choose from (up to 10), each of the charities will see the potential donation on their dashboard. When the customer chooses the charity, your dashboard will be updated to reflect this.
4. There are times when a business may need to delete a pledged donation (for example: their campaign was unsuccessful and they didn’t sell any products). In this case, you will receive a notification via email and on your dashboard. We do emphasise to businesses that if they have promoted sales based on a promise to donate to a certain charity, then they must honour this commitment.
Yes. You can download a CSV of your donation data from your dashboard. The fields include: Date paid by Business, Name of Business, Type of donation (one-off; via sales), Date paid, Donated Amount, WfG Fees, Card processing fee, VAT, NET donation, Gift Aid.
Thanking a business for their generous support is a huge part of Work for Good and we know it’s equally as important for you.
You can add a thank you message to your profile, which is automatically sent to a business when they pay a donation to you. We encourage you to include information on the impact their donations have.
We want to make donating a fun and rewarding experience, so as well as your message popping up, your supporters will also be applauded by Clips (the Work for Good mascot) and see lots of confetti! To set up your thank you message (for registered charities only), click here.
Unfortunately in line with GDPR, we are unable to share contact details of the businesses supporting you and charities do not have permission to contact that business for fundraising or marketing purposes.
In time, we will include an option for businesses to be able to opt in to join your mailing lists as we know how important it is for you to keep your supporters up to date.
You can keep your supporters up to date with the impact their donations are having, your most recent campaigns, latest appeals and articles of interest via your Work for Good charity profile and by adding news stories.
We recommend that you update your profile on a monthly basis (at least) or when you have some news to share.
As a thank you for updating your profile and engaging your supporters, every time you update your page, you’ll be moved up to the top of our charities page!
No. Businesses are not permitted to use your logo, but can talk about donating to you using your name only. The information given to businesses surrounding this question can be found here under 'Can my business use the charity's logo?'.
We deduct 5%+VAT from each donation. There are no processing charges for donations paid by Bacs bank transfer. If a business pays a donation by credit/debit card, the donation will be subject to a charge by our payment processing provider, of 1.4% + 20p.
The fee (plus VAT) and any payment processing charges will be automatically deducted from the monthly payment Work for Good makes to your charity.
Whilst we cannot give tax advice, we are advised by Bates Wells, the specialist charity law firm that there is no VAT payable by charities on donations as your logo will not be used (a logo is a VATable supply).
Yes. In time, we intend to expand the range of recipient types to include other not-for-profit organisations (e.g. CIC’s).
You can start your registration here. Before you can be accepted onto the platform and receive donations, there will be a short delay while we do our due diligence (we hope to do this in no more than 48 hours).
While you wait for your account to be verified, please start filling out your profile, including your thank you message and getting your page ready for your supporters.
If you have any trouble signing up, please contact us and we’ll help you.
With 5.7 million small businesses in the UK there’s a huge potential for you and your teams to raise money through this audience.
The majority of small businesses are sole-traders (an individual who owns the business). We’d encourage you to think about how you support your individual donors and see Work for Good as a business giving version of an individual giving platform, with the extra value of the integrated CPA.
We are here to help you increase your funds whilst minimising the resource and cost usually required to set up a CPA and partnerships commitments with businesses.
When you join Work for Good, we’ll share resources with you to help you engage your supporters and make setting up their cause-related marketing campaigns as seamless as possible. You can see our top 5 tips on how to share Work for Good with small businesses here.
That’s great! It is easy to sign up, you can do so here. We look forward to welcoming you!
Nothing! The business you are buying from or working with will be making the donation to charity as a result of you buying from/working with them. There is no cost to you; you just pay the business the agreed amount for the work or whatever you buy, as you usually would.
Yes, this is possible. When the business pledges their donation, they are given the option to let their customer choose whether this donation goes to a) any charity registered with Work for Good or b) from a shortlist of up to 10 charities (chosen by the business).
As the business is making the donation, it is their choice as to whether they would like you to choose but it’s worth discussing this with them, if you have a particular cause in mind.
You can search for companies by name via the search button in the footer on our website. Any business that is registered with Work for Good (and who have chosen to have a public profile) can be found.
If the business enters your email when they pledge a donation, we will send you a thank you confirmation, once the donation has been paid.
Businesses are encouraged to display the Work for Good logo so look out for this on their website, email signature, business card, invoices or other digital or physical collateral.
We’re very sorry to hear that. However, your relationship with the business is the same as it would be in any other circumstance; so you should discuss this with them directly.
Work for Good does not guarantee the products or services provided by businesses in any way.
We’d be disappointed to hear that, it’s not in the spirit of what we’re trying to do, is it? However, please do tell us straight away by sending information to us, and we’ll follow up.