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April Sales Fundraising Stars: Charitable business⭐

In our new monthly celebration of sales fundraising stars, we tell the stories of a business awards taking climate action and a family-owned jewellery brand compelled to fight against domestic abuse.

The family team behind Nue Hoops

Founders photo

The co-founders of Nue Hoops - Victoria Darby, Emily Roberts and Camilla Upson.

Seeing how we could motivate our customers to help, and also knowing we can make a difference as a small business is now integral to how we do things"

- Camilla, Co-Founder of Nue Hoops

In 2020, in the midst of the pandemic, the mother and daughter team behind jewellery brand Nue Hoops were so moved by news of the rise in domestic abuse that they took action and launched their first fundraising campaign in aid of the charity Refuge.

Victoria Darby, Emily Roberts and Camilla Upson wanted to use their businesses to play a key role in keeping women safe and they also knew their customers would feel the same way they did.

After the success of their first fundraising campaign, when they donated 10% of every sale on International Women's Day, they saw the impact they could make. This led to regular fundraising campaigns.

As well as seeing the positive good it was doing for the charity, the team could also see it gave people a better incentive to shop with them.  Furthermore, it helped their team feel good to be making a difference and supporting women "we're proud to give to a cause that supports this ethos".

Karen Sutton, Founder of The Global Good Awards

Karen Sutton Global Good Awards

Karen Sutton, founder of The Global Good Awards

I chose Cool Earth as our charity of choice because our ethos is aligned."

- Karen Sutton

Now in their 9th year, The Global Good Awards, founded by Karen Sutton, champions organisations all around the world that are doing good for people and the planet. Advocating for businesses that put purpose alongside profit, Karen created the awards to give businesses a platform to stand out from the competition and showcase the importance of being environmentally and socially responsible.

Leading by example, Karen has supported the environmental charity Cool Earth since she founded The Global Good Awards in 2019. The awards donate £5 or £10 for every paying entry received. Entrants receive a certificate for their tree protection or planting of an inga bean and can learn more about Cool Earth in the process.

This year, they are also supporting Goods for Good – a humanitarian aid charity - giving 10% of entry fees from organisations entering the Ukraine Crisis Champion Award.