Cool Earth

This Earth Day we are launching a campaign to remind people that in this climate crisis they have a choice.

We all must choose.

Hope over hopelessness, to protect or to destroy and, ultimately, to believe in people or not to.

This Earth Day we are asking you to share your choices in our #coolearthchoices social media campaign. Simply post using the hashtag, tagging Cool Earth and tell the world what you have chosen to do for the climate.

Your #coolearthchoices can be as small as an eco cup or as big as your positive mental attitude. It could be a business-wide recycling initiative or maybe that you simply walk to work. There are no right or wrong answers so get you and your team involved. Read on to find out more.

“We live in a relationship between the rivers, the animals and the trees, we are all related,” Roberto Weepiu Orrego, Huaracayo.⠀

This year World Wildlife Day celebrates Forest Livelihoods: Sustaining People and Planet. 350 million indigenous peoples and local communities live in forests, and depend on them for their livelihoods, now more than ever. ⠀

The importance of promoting and preserving indigenous rights and knowledge is becoming more widely accepted as the best way to balance conservation and sustainable use of forest biodiversity. We all have a part to play in making the next decade one of effective climate action. There’s much to be optimistic about, for people and planet.

With your support, we’re determined to make sure 2021 is a year where we can reshape our relationship with nature, starting by developing and sharing the best ways to keep rainforest standing strong.

This year will be remembered for many things.

For Cool Earth, it will be celebrated as the year that local leadership shifted even further to our rainforest partners, with more investment in their work than ever.

None of it would have been possible without the incredible supporters like you. Thank you for your ongoing trust and support.

We wish you and your loved ones a safe festive break and we all look forward to 2021.