Cool Earth

Picture rainforest – what do you see?

Flourishing forest, vibrant wildlife, miles of Amazonian river snaking through towering tropical trees? Or perhaps you visualise piles of timber and lost habitats?

Both are true, but it’s not the whole picture.

50 million people live in rainforest.

Rainforest has been home to people for over 13,000 years who rely on their environment for food, shelter, and medicines. People managing land sustainably, living in balance with their environment.

This balance has been disrupted on a global scale. People have been displaced by the climate crisis, forced to give up their way of life, and to fight against unwelcome outside influences like logging companies.

Read on to see how you can help.

This Earth Day we are launching a campaign to remind people that in this climate crisis they have a choice.

We all must choose.

Hope over hopelessness, to protect or to destroy and, ultimately, to believe in people or not to.

This Earth Day we are asking you to share your choices in our #coolearthchoices social media campaign. Simply post using the hashtag, tagging Cool Earth and tell the world what you have chosen to do for the climate.

Your #coolearthchoices can be as small as an eco cup or as big as your positive mental attitude. It could be a business-wide recycling initiative or maybe that you simply walk to work. There are no right or wrong answers so get you and your team involved. Read on to find out more.

“We live in a relationship between the rivers, the animals and the trees, we are all related,” Roberto Weepiu Orrego, Huaracayo.⠀

This year World Wildlife Day celebrates Forest Livelihoods: Sustaining People and Planet. 350 million indigenous peoples and local communities live in forests, and depend on them for their livelihoods, now more than ever. ⠀

The importance of promoting and preserving indigenous rights and knowledge is becoming more widely accepted as the best way to balance conservation and sustainable use of forest biodiversity. We all have a part to play in making the next decade one of effective climate action. There’s much to be optimistic about, for people and planet.

With your support, we’re determined to make sure 2021 is a year where we can reshape our relationship with nature, starting by developing and sharing the best ways to keep rainforest standing strong.