It's back! The new, free Work for Good UK Awareness Day Calendar! Refreshed and ready to help purposeful businesses and charitable organisations plan their impactful communications for 2023.
Raise more funds for charity by using awareness days to amplify your brand's values and voice. As well as highlight your charitable giving and sales fundraising campaigns.
Plan, build connections, inspire others, and make a difference.
⭐ Please go to the bottom of the page to download it for free ⬇
What Is An Awareness Day?
There is an awareness day almost every day of the year, many of which have a light-hearted message but others that have been created to raise awareness of a serious issue.
Founded by organisations including many charities, the goal of an awareness day, week or month is to mobilise people to take action and drive change.
Awareness days give businesses the chance to use their platform to educate and even fundraise for charity.
62% of businesses said they will use awareness days and key shopping days to drive their sales fundraising campaigns.*
Demonstrate Purpose & Make An Impact.
Brand activism, or brand purpose, really matters to consumers. People want and expect businesses of all sizes and in all sectors to show and prove that they care about more than just profit.
94% of consumers said it is important that the companies they engage with have a strong purpose, and 83% said companies should only earn a profit if they also deliver a positive impact" *
So whether you're an accountant, own a cafe or are starting out on a new business venture, enterprises of all sizes need to have a purpose and align themselves with causes they truly care about.
If done authentically, including an awareness day, week or month in your marketing plan can be a powerful way for organisations to show their values.
Furthermore, the reach of awareness events brings with it a sense of collective purpose and community. This in turn could help businesses make even more of difference if they use the day to help them boost their charitable giving and sales fundraising