Hello! Just to let you know that we use non-essential cookies (including analytics and third party cookies) to help us understand if our website is working well and to learn what content is most useful to visitors. We also use some cookies which are essential for our platform to work and help us to provide you with the best experience possible. You can accept or reject our non-essential cookies and change your mind at any time. To learn more, please read our cookies policy.

Update cookie preferences
Skip to content

Free UK Awareness Day Calendar 2023.

2023 Free Awareness Day Planner (Blog Banner)

It's back! The new, free Work for Good UK Awareness Day Calendar! Refreshed and ready to help purposeful businesses and charitable organisations plan their impactful communications for 2023.

Raise more funds for charity by using awareness days to amplify your brand's values and voice. As well as highlight your charitable giving and sales fundraising campaigns.

Plan, build connections, inspire others, and make a difference.

Please go to the bottom of the page to download it for free

What Is An Awareness Day?

There is an awareness day almost every day of the year, many of which have a light-hearted message but others that have been created to raise awareness of a serious issue.

Founded by organisations including many charities, the goal of an awareness day, week or month is to mobilise people to take action and drive change.

Awareness days give businesses the chance to use their platform to educate and even fundraise for charity.

62% of businesses said they will use awareness days and key shopping days to drive their sales fundraising campaigns.*

From global days like World Cancer Day to Mental Health Awareness Week in the UK, there are hundreds of powerful awareness events that businesses can connect with.

Demonstrate Purpose & Make An Impact.

Brand activism, or brand purpose, really matters to consumers. People want and expect businesses of all sizes and in all sectors to show and prove that they care about more than just profit.

94% of consumers said it is important that the companies they engage with have a strong purpose, and 83% said companies should only earn a profit if they also deliver a positive impact" *

So whether you're an accountant, own a cafe or are starting out on a new business venture, enterprises of all sizes need to have a purpose and align themselves with causes they truly care about.

If done authentically, including an awareness day, week or month in your marketing plan can be a powerful way for organisations to show their values.

Furthermore, the reach of awareness events brings with it a sense of collective purpose and community. This in turn could help businesses make even more of difference if they use the day to help them boost their charitable giving and sales fundraising

*If you are an existing Work for Good member, you must update your preferences from your account if you wish to unsubscribe from all communications.


Generosity of Business Report

Zeno Strength in Purpose Study