Giving Back Where It Matters Most: Nova Healthcare Solutions’ Team Led Approach to Charity Giving
For Nova Healthcare Solutions (NovaHS), supporting charities is a natural extension of their work in primary care.
As a GP led CQC regulated partner working alongside NHS GP surgeries across England, NovaHS focuses on reducing pressure on frontline teams and improving patient care through administrative support, clinical services and healthtech solutions. With people at the heart of everything they do, giving back to health and community causes felt like a meaningful step.
We naturally gravitate towards supporting health related charities because they align closely with what we do every day in primary care. Supporting organisations connected to patient wellbeing and community health feels meaningful to our team.
NovaHS discovered Work for Good while searching for a simple and structured way to support multiple charities without the complexity of managing individual arrangements with each one.
Rather than linking giving to sales targets or marketing activity NovaHS introduced a rolling staff survey to allow employees to vote on which charity the business will support each month.
“Our staff are the heartbeat of the company, so involving them in choosing where we donate helps everyone feel personally connected to what we’re supporting.”
This team led approach has enabled NovaHS to support a wide range of charities over time including Women’s Aid, YoungMinds, Mental Health Foundation, Alzheimer’s Society, FareShare, Cancer Research UK, Great Ormond Street Hospital Charity, Acorns Children’s Hospice and Samaritans.
For NovaHS, giving back is a genuine commitment to supporting organisations doing vital work.
It’s our way of backing the tireless work these organisations do and giving something practical back, even if it’s in a small way.
The impact has been felt internally with staff engagement and morale growing through having a real say in where support goes. Several charities have also reached out directly to thank NovaHS and share more about their work, helping the team feel connected to the impact of their donations.
More recently, NovaHS has expanded this commitment by launching a volunteering initiative, allowing employees to nominate a charity they would like to spend a day supporting, without it affecting pay or annual leave. It reflects their belief that impact can go beyond financial donations alone.
NovaHS values the simplicity of using Work for Good to manage their giving.
“The platform is simple to navigate and the donating process is straightforward and easy to use. It’s helped us create a shared sense of purpose across the team.”
Their advice to other businesses considering giving is clear:
“It’s a great way to involve staff and make them feel part of the decision. When you know you’ve made even a small positive impact on someone’s life, it’s always a good feeling.”
Key takeaway:
Nova Healthcare Solutions shows what purpose led giving can look like when it is driven by people - empowering employees to choose the causes they care about and supporting a wide range of charities working to improve health, wellbeing and communities across the UK.
To learn more about Nova Healthcare please visit their website.