Five Tips To Maximise Small Business Saturday UK.
This year Small Business Saturday UK is celebrating 10 years of making an impact and supporting the incredible UK small business community. There are 5.5 million small businesses in the UK, and thousands of small businesses across the country are getting involved. It is a key day to build support of small businesses by connecting with communities and highlighting to consumers why they should choose small.
We’ve outlined five tips to help small businesses maximise Small Business Saturday UK which this year takes place on 3rd December.
1. Register your business for free on the Small Business Saturday directory. Use the logos and social media assets created by Small Business Saturday.
2. In the build-up to the day tell your story, and demonstrate a unique identity and personality:
- Tell a personal story about your business values
- Show the people behind the business
- Tell your customers how you create your products
3. Connect with customers by doing good.
With the growth in consumers wanting to shop from businesses doing good. Small Business Saturday is a great day to amplify values and purpose. One way to do this is to donate a percentage of sales in the build-up to Small Business Saturday to a charity. Use the #GiftforGood toolkit to help you engage customers.
4. Implement a targeted email and social media marketing strategy.
Build up the suspense – tease them with information about what your business is doing on the day and stand out by highlighting the ethical side of your business. If you are supporting a charity, use your communications to tell customers more about this.
