Support for small businesses is flourishing. There is no better time to get involved with Small Business Saturday which encourages consumers to shop small before Christmas. Last year, for the first time ever the spend on Small Business Saturday exceeded the billion mark and hit a massive £1.1bn and 15.4 million people choosing to shop small. Furthermore, according to a recent survey by Barclaycard, this resurgence in support for small and local businesses is going to continue - Barclaycard reported that nine in 10 people who have shopped locally since lockodwn have said they will continue to do so.
We’ve outlined eight, budget-friendly marketing ideas and tips to help your small business maximise Small Business Saturday which in the UK takes place on 4th December. Use this day to reach new customers, join forces with other small enterprises and indie brands and get ready to make an impact this Christmas.
Eight Tips To Maximise Small Business Saturday:
Here are eight ways your small brand can get cracking on making the most of Small Business Saturday, and build on the UK’s affection for small business.
- Register your business for free on the Small Business Saturday directory.
- Use the logos and social media assets created by Small Business Saturday on your website, comms, posters.
- Offer customers an exclusive discount on the day – perhaps focus on best selling products, or could you add a small gift with a purchase?
- Build a charity donation into your business strategy. Tap into community values by offering a percentage of each sale on Small Business Saturday as a donation to charity. Businesses can quickly pledge a donation to charity via our fundraising platform Work for Good.
- Partner with other like-minded small brands to offer a combined giveaway on Instagram.
- Implement a targeted email and social media marketing strategy. Remind people about Small Business Saturday and why it is so important. Build up the suspense – tease them with news of deals on the day or fun things your business is doing.
- Send a snappy press release about your activity to the local press, and circulate it on your local Facebook groups.
- Finalised your plans? Be sure to tell Small Business Saturday what it is & they will give you a shout-out via Facebook, Instagram, and Twitter.