The Gift of Giving: How Hallby Builds Charity Into Every Box
For Hallby, the idea of making people feel good has been at the heart of the business from the outset.
Founded by Amy Hall, Hallby creates personalised gift boxes for all occasions, bringing together thoughtful products designed to make people smile, feel cared for and celebrate the people who matter to them.
“Hallby was born during Covid, when we wanted to send a little smile to people and cheer them up during a confusing and distressing time, when many people were struggling with their mental health and feeling isolated.”
That original focus on happiness, kindness and connection remains at the heart of Hallby today. But the business has also found a way to extend that kindness beyond the person receiving the gift.
Hallby has built charitable giving directly into its gift boxes, so that purchases can also help someone else.
The business currently supports Mind and Felix, two charities whose work closely reflects the values behind Hallby.
Mind’s focus on self care, wellbeing and mental health is particularly relevant to Hallby, while Felix’s work tackling food poverty and getting good food to people who need it provides another natural connection.
The giving is built directly into individual products. With selected gifts, Hallby makes a donation with every purchase and tells customers exactly what their purchase will help to support.
For example, a Hallby gift supporting Felix means that one meal is donated through Felix with every purchase. For gifts supporting Mind, £1 is donated to the mental health charity with every purchase.
It means that buying a gift for someone can create a second act of kindness somewhere else.
“We love that this allows our customers to give something thoughtful to someone they care about while also making a positive difference elsewhere.”
Hallby makes that charitable connection visible throughout the gifting experience. Its giving is communicated on the website, through blogs and social media, as well as inside selected gift boxes.
Recipients receive a small card explaining that a charitable donation has been made on their behalf.
“The positive impact becomes part of the gifting experience.”
For the team behind Hallby, supporting good causes is important personally as well as commercially.
“We’re a small family business with a small team of women behind it, and supporting good causes is something that really matters to us.”
Rather than treating charitable giving as an occasional campaign, Hallby has made it part of its everyday business model. Customers can choose a gift that supports a cause while also giving something meaningful to someone they care about.
For a business built around thoughtful gifting, that feels like a natural extension of the brand.
Hallby found Work for Good organically, attracted by the idea of making charitable giving a permanent part of the business rather than something that happens only from time to time.
“We liked the idea of making charitable giving part of what we do as a business, rather than it being something we only do occasionally.”
As a small business, simplicity is important. Work for Good provides Hallby with a straightforward way to manage its giving alongside everything else involved in running the business.
“We love how straightforward Work for Good makes the process of incorporating charitable giving into our business.”
For Hallby, the goal is not simply to sell a thoughtful gift. It is to create a chain of kindness, from the person buying the gift to the person receiving it, and then to someone benefiting from the work of a charity.
That makes giving feel like part of the gift itself.
Key takeaway:
Hallby shows how charitable giving can become part of the everyday customer experience, turning a thoughtful gift into an opportunity to spread a little more kindness beyond the person receiving it.
To learn more about Hallby, please visit their website.