Rooted in Purpose: How Yogipod Plants Trees Through Every Sale.
For Yogipod, creating comfort and calm goes beyond beautifully crafted yoga props and homewares - it’s also about making a positive impact on the world.
Founded by Georgie Davies, Yogipod offers hand block printed yoga props and homewares, from meditation cushions to bolsters and eye pillows. Each product is made from fabric printed by artisans in small, family-run workshops outside Jaipur from which Georgie then handcrafts all the products in her Oxfordshire studio, making every piece unique.
From the outset, Georgie has believed that business should stand for something more.
I love being able to do good with the business. I think all businesses should support charities, local communities and their customers alongside making a profit.
That mindset led Yogipod to support Tree Sisters, an organisation focused on reforestation and community-led environmental projects. For Georgie, the charity’s approach - particularly its emphasis on empowering local and often female-led initiatives - made it a natural fit.
“I like to support ecological charities that are trying to reverse some of the destruction humans have caused on our planet.”
Through Work for Good, Yogipod has embedded giving directly into its business model. For every product sold, £0.45 is donated - roughly the cost of planting a tree - creating a clear and tangible link between each purchase and its impact.
This simple approach has made it easy to share the story with customers, who respond positively to the brand’s commitment to giving.
“Customers always like to see that we are supporting charity with the business.”
Yogipod promotes its giving across its website, checkout, social media and in-person events, helping customers understand the role they play in supporting reforestation efforts.
That sense of connection is strengthened through regular updates from Tree Sisters, ensuring the impact feels real and ongoing.
Using Work for Good has also made it straightforward to keep donations consistent. Monthly contributions are easy to manage and fit naturally into the rhythm of running the business.
“It’s so easy to set up and donate. Everything is clear and simple - I wouldn’t change a thing.”
For Georgie, charitable giving is a core part of what Yogipod stands for, and something she believes more businesses should embrace.
Signalling that your business is for more than just profit is so important to consumers, particularly in the small business sector.