Protecting People Beyond the Workplace: How Cromwell Supports Mental Health Through Sales Giving
For more than 50 years, Cromwell has helped businesses keep their operations running and their people safe.
From tools and industrial equipment to workplace safety products, the business supports organisations across the UK with the essential products and expertise they need every day.
That focus on protecting people extends beyond the workplace too. Through Work for Good, Cromwell has connected sales from its Halo PPE brand with support for Mind, donating a percentage of sales to help support people experiencing mental health challenges.
For Cromwell, supporting causes connected to safety, health and wellbeing is a natural reflection of the role businesses can play in creating positive change.
“We are proud that we’re helping people.”
Mind is the UK’s leading mental health charity, providing advice, support and advocacy to ensure that people experiencing mental health problems have access to the help they need. Through its services, campaigns and community work, Mind works to ensure that no one has to face a mental health problem alone.
Cromwell discovered Work for Good organically as a way to make charitable giving simple, transparent and legally compliant.
By linking giving to sales, the business has created a consistent way for everyday commercial activity to contribute towards a cause that matters to its team and customers.
The approach also reflects Cromwell’s belief that purpose should be part of how businesses operate, not something separate from it.
“We think it’s important to understand what your giving is supporting, and to tell the story of what you are doing and why.”
Work for Good helps make this possible by providing the framework for businesses to connect sales with charitable impact while ensuring donations are managed correctly.
For Cromwell, sales giving is another way of looking after people - complementing the products and services it provides with support for a cause that aligns with its values.
Key takeaway:
Cromwell shows how businesses can use their everyday operations to support causes that matter. By linking sales activity with charitable giving, the company has created a simple and consistent way to make a positive difference over time.