Giving Back to Nature: How Pakatak Supports Rewilding Britain Through Every Sale
For Alan Keeper, founder of Pakatak, supporting nature is closely connected to the products his business sells.
Founded in 2001, Pakatak is an online retailer of surveillance equipment, with a particular focus on wildlife and trail cameras - tools designed to observe animals in their natural habitats without disturbing them. These cameras allow people to record wildlife behaving naturally, helping to deepen understanding and appreciation of the natural world.
That connection to nature inspired Alan to want to give something back.
“We sell a lot of wildlife cameras and wanted to give a little bit back to nature and nature restoration - just to do a little bit to help really.”
When looking for a charity partner aligned with those values, Rewilding Britain felt like a natural fit. Their work focuses on restoring ecosystems, bringing wildlife back to landscapes, and creating a healthier future for both people and nature across the UK.
Alan was introduced to Work for Good through Rewilding Britain, providing a simple and compliant way to link Pakatak’s sales directly to charitable giving.
Today, Pakatak donates a contribution from wildlife camera sales and often adds a fixed monthly donation as well - a model that works sustainably for a small business.
“We’re only a small business, but every little bit helps hopefully.”
Pakatak shares its commitment through its website, search engines, social media, and word of mouth from returning customers. Both Rewilding Britain and Work for Good are clearly referenced, helping customers understand how their purchases support nature restoration.
The response has been quietly encouraging.
“It certainly makes me feel happy that we are doing a little bit to help. Customers occasionally mention it too - which makes me happy.”
Through Rewilding Britain, Pakatak’s donations help fund vital work to restore habitats, support rewilding projects, and protect wildlife for future generations.
For Alan, the appeal of sales-linked giving through Work for Good is its simplicity.
“It’s really easy to use.”
And his advice to other small businesses is equally straightforward: start small and make it manageable.
“I’m sure every little bit has a small impact - even smaller donations such as ours.”