Breaking the Stigma, One Bottle at a Time: Clear For Men’s Mission to Support Men’s Mental Health.
For Clear For Men, skincare is just the starting point.
Founded by Louis Watkins in 2021, the brand was born from his own mental health journey and a desire to tackle the stigma surrounding men’s mental health. What began as a personal mission has grown into something much bigger - a business built on purpose, community and giving back.
Supporting charities means everything to me. Knowing that every order is supporting such an important cause is why I do what I do.
Through Work for Good, Clear For Men donates 15% of profits from every sale, split between Mind and Campaign Against Living Miserably (CALM) - two organisations that played a meaningful role in supporting Louis during difficult times.
That connection runs deep. Louis now works closely with both charities, including volunteering as a Media Ambassador with Mind Cymru, and regularly collaborates with them to raise awareness.
The impact of this giving is not just symbolic - it’s tangible.
CALM communicated that:
A recent donation from Clear For Men could fund 41 potentially life-saving calls to the CALM helpline.
For Louis, this reinforces the purpose behind every sale.
Transparency is also central to the brand. Clear For Men uses its Work for Good profile to show exactly how much has been donated, helping customers feel confident that their purchases are making a real difference.
This openness, combined with Louis’s willingness to share his story, has helped build a strong and engaged community. Whether through livestreams, events or social content, Clear For Men creates space for honest conversations around mental health.
“It’s so much more than a skincare brand. I want to remind men they’re not alone and create a space where people feel comfortable to talk.”
That impact is being felt in deeply personal ways.
“Over the past year, I’ve received the comment ‘You saved my life’ from two separate people. I’m still lost for words.”
Alongside supporting charities, Clear For Men encourages small, everyday moments of self-care through its “Take Five®” message - helping customers pause, reflect and prioritise their wellbeing.
For Louis, giving back isn’t an add-on - it’s the reason the business exists.
“I feel so proud to be able to give back and support such an important cause.”
Work for Good has played a key role in making that possible, providing a simple and transparent way to manage donations and share impact with customers.
“If you want to showcase the donations you’re making to your community, I’d 100% recommend Work for Good. I’d also recommend setting up Commercial Participation Agreements either monthly or quarterly, so that your chosen charity can receive their donations frequently.”