Spotlight on Purpose: Why The Humble Sale Chose to Give Back to Nature
For The Humble Sale Ltd, purpose isn’t a side project, it’s foundational. As a sales performance consultancy built on humility, understanding and real human connection, the team believes progress only matters if the world around us is able to thrive.
That belief is what led founder Ben Gaston to partner with Rewilding Britain as the consultancy’s sole charity partner.
Rather than spreading donations across multiple causes, The Humble Sale made a deliberate decision to focus on one charity where they could create meaningful, long-term impact.
“People sometimes think nature, business and human wellbeing are disconnected. We believe everything is in balance. If we protect the natural world, that has direct benefits to human health, business resilience and global stability.”
In the face of the climate crisis and accelerating biodiversity loss, the team sees rewilding as a practical, hopeful solution - one that restores ecosystems while improving outcomes for people and the planet.
“Rewilding offers nature, and therefore all of us, a real chance to improve the future of our planet for the better.”
When looking for a simple, accountable way to donate through their business, Rewilding Britain recommended Work for Good.
“We wanted an effective, frictionless way of donating. The nature of the pledge creates accountability and is something we can easily align behind.”
Today, The Humble Sale donates 1% of all revenue every year to Rewilding Britain - a commitment they hope to increase over time. Importantly, this pledge is embedded throughout the business: it’s referenced on their website, included in customer proposals, clearly stated on invoices, and discussed openly on LinkedIn.
The response from customers has been overwhelmingly positive.
“Our customers are delighted we have this stance and have all been supportive.”
Beyond the financial contribution, the partnership has created an ongoing relationship. The Humble Sale and Rewilding Britain stay in touch regularly, with ambitions to collaborate more closely in the future.
Reflecting on their experience, Ben is clear that purpose-driven giving shouldn’t be reserved for large organisations.
“We’d actively encourage SMEs to do this from inception. It’s simple to build into your business model. You can start small and grow it sustainably.”
Key message:
Purpose-driven giving works best when it’s intentional, visible and embedded from the start. With the right framework, businesses can create accountability, deepen customer trust, and contribute to long-term solutions, without friction or complexity.
To learn more about the Humble Sale please visit their website and follow them on Instagram and LinkedIn