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Build brand loyalty
With 82% of consumers shopping with purpose in mind*, incorporating fundraising into your sales strategy is an excellent way to help your business stand out from the crowd.
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Engage your customers
Studies show that over half of consumers prefer brands that support important causes. Therefore, it's crucial for businesses to demonstrate their positive impact through their sales.
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Be socially responsible
Purpose-driven business is the future. Work for Good helps you create a positive impact by seamlessly donating a portion of sales to charities in the UK, such as 10% of each jacket sold.
How we help your business give
The legal problem
To raise funds for charities through sales, businesses must enter into a costly and time-consuming legal agreement called a Commercial Participation Agreement (CPA).
This deters many SMEs resulting in charities losing out on millions of pounds from business contributions. This is where Work for Good comes in.
The digital solution
Work for Good is a fundraising platform which has digitised the legal agreement making it quick, simple and affordable.
We empower your business to support local communities, build brand loyalty and consumer trust. All through raising funds for charities carrying out vital work across the UK.
Connect with your customers
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Act on social issues and crises
Access to 1,500 verified nonprofits from local to global and quickly and easily find a charity to support and start fundraising within minutes
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Fundraising profile
You can use your branded profile page to show your values by displaying how much you have raised and which charities you have chosen to support
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Account management
We provide one-to-one support and advice from our dedicated team to help you raise more for your cause
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Marketing support
Access to insights and marketing tips and tools to help you engage with your customers
How it works
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Pledge
Create your legal agreement by pledging an amount from your sales or services e.g donate 10% of t-shirt sales
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Fundraise
Start fundraising by raising awareness of your campaign to your customers or clients using our free toolkit
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Donate
Once your campaign has finished, pay your raised funds to the charity via your Work for Good account
Join the thousands of businesses working for good
Donated £4,717 to Microloan Foundation
"I find that by donating a percentage of my services I can ensure that any donations don’t damage my cash flow. ”
Hannah Martin
Founder of Talented Ladies Club
Read more stories
Frequently asked questions
What is the legal agreement?
This is a known as a Commercial Participation Agreement, which is a contract between a business and a charity. This is needed when a business wants to raise funds that are linked to their sales or services and publicise that they are doing so. Read more here.
Why can't I donate directly to the charity?
Many charities are unable to manage the necessary legal agreement by themselves, as it must be compliant with charity law and takes time and resource to create, which comes at a cost to charities.
Do you charge a fee?
It is free for charities and businesses to sign up and there are no annual membership costs. To enable us to grow and continue to raise even more money for charity, we deduct 5% (exc VAT) when a donation is paid. Read more about our fees here.
Can my business use the charity’s logo?
The name of the charity(ies) can be used, but not the logo(s) due to tax issues and the individual charities policy. Instead, you can use the Work for Good logo to to let your customers or clients know that you're working for good. Read more about logo usage here.
*Source: Razorfish