FIVE tips to boost your sales fundraising.
With consumers looking for enlightened ways to spend their cash, sales fundraising is a fantastic way to help you stand out from the crowd this Christmas. Use our top tips to help you boost your fundraising:
1) Use key shopping days to build momentum
Black Friday or Colour Friday (25th November) and Cyber Monday (28th November) are two of the biggest shopping days in the UK and for every sale you make, you'll be raising a donation. Why not turn these days on their head to encourage customers to spend by gifting for good? See how five awesome businesses did this last year.
2) Use Giving Tuesday to amplify your fundraising
It's great to tell customers that you are fundraising for charity and this could be even more impactful by joining Giving Tuesday on 29th November. Use this day to raise awareness for your chosen charity and highlight your sales fundraising campaigns. Use the #GivingTuesday hashtag and tag in the charity your supporting, to also raise awareness for the charity.
3) Encourage customers to shop small
Small Business Saturday is on 3rd December and is a great opportunity to showcase your business and encourage customers to shop small at Christmas. In 2020, spend on Small Business Saturday hit a massive £1.1bn with 15.4 million people choosing to shop small. Use our five tips to maximise Small Business Saturday UK.
4) Say thank you to the charities important to you
Use social media, newsletters, blogs and live streams to talk about the things you or your team love about a charity. Taking the time to speak about a charity's work alongside your sales fundraising demonstrates to customers that you genuinely care. Use our templates and assets to help you.
5) Tell personal stories
To connect with customers, businesses need to show their human side. After all, people buy from people. Thanks to smartphones, any business can create videos to tell the story of why their business has chosen to support a particular cause. This helps to forge emotional connections and build loyalty in a way that simply showing images of products or talking about services might not. See how Jess at little creative has used instagram reels to do this.