- Why should my business give via Work for Good rather than giving direct to charities?
Work for Good was set up to make giving as easy as possible, and to make sure it’s good for your business as well as charities.
You can donate in just a few clicks, to one or several charities.
We take out the legal and admin hassle of giving in a way that’s linked to how you do business
It’s easy to get your employees and your clients involved in your donations – share your profile, let them choose the charity online, and we can notify them when you donate.
Display the Work for Good mark on your website, on social media, or in your store, and show the world what you stand for. By signing up to Work for Good, you’re becoming part of a wider movement, and your good work can inspire others to follow.
- What is a ‘commercial participator’ or CPA agreement?
Businesses that encourage the purchase of goods or services on the basis that some of the proceeds will go to charity, or that a donation will be made, are known as “commercial participators”.
According to the Charities Acts, businesses that are commercial participators must comply with certain legal requirements and have a ‘commercial participator agreement’ in place with the charity.
This can make business giving quite cumbersome, and indeed many charities are forced to turn down approaches from small businesses for these reasons.
The good news is that Work for Good has solved this, making it easy for you to give without any need for you to have direct contact or negotiate with any of the charities you decide to support.
The issues are all dealt with neatly in the T&Cs that businesses and charities agree to upon registering, that jointly form the Commercial Participation agreement between your business and any charity you support. Your rights and obligations are set out clearly in the T&Cs.
- How do I create my account?
- How do I start working for good?
You can watch our short video on how to Work for Good here - it explains a few different ways you could set up your charity giving to fit in with your business. Once you have created and logged into your account, you can also view our 'How to Work for Good' page here.
If you're still not sure, please do contact us and we’ll help you.
- How do I set up my profile, select charities and set targets?
- How do I register a Work for Good donation?
You can watch our short video on how to register a donation here.
If you're still not sure, please do contact us and we’ll help you.
- How do I make a payment?
- Can we have a team who Work for Good, rather than an individual/business?
Yes, it’s possible to register as a team, individual or business.
- How can I involve my clients?
By linking donations to sales of your products or services, your clients will see the good you are doing, and feel part of it. This can be a powerful way of engaging with them.
And if you give us their email address when you register a Work for Good donation, then they will receive an email thank you from Work for Good confirming that you’ve made the donation.
You can even give them the option to choose which charity receives the donation, as explained in the question below.
- Can I let my client decide who the chosen charity is?
Yes you can. This is a great idea, particularly if you are looking to involve and engage existing or potential clients. Charity choice is very personal, so your client will doubly appreciate your generosity and the fact that you’ve let them choose who benefits.
To do this, when you register an intended donation, under the charity choice section you can elect “Ask client to choose charity”. At this point you decide whether to give them the choice from the list of charities you decide (up to 10), or let them choose any charity on Work for Good.
- Can my client match or add to my donation?
Yes, this is possible and such collaboration would be wonderful - drop us a line and we’ll talk you through it.
- Can I support multiple charities?
Yes you can. Work for Good is here to make it easy to give to as many charities as you like, as often as you’d like, in amounts as big or small as you’d like.
Please note if you want to support multiple charities relating to a single work event, you simply need to log multiple donations. So if you plan to donate say £500 from one specific project to two charities, you’ll need to register two donations; £250 for charity X and £250 for charity Y.
- Can I change my chosen charity?
Once you’ve registered an intended donation, you can edit it at any time until the point at which you make the payment. However if your donation falls under the ‘commercial participation’ system (which is explained under the terms here, and is also covered further down under this section) then you may be obliged to make the donation. Broadly, if you’ve promoted sales based on a pledge to give to a specific charity, then you must honour it.
- Do I have to support the charities listed?
No. Whilst you can only donate to charities registered on the platform we’re very happy to add any UK registered charity, if they are not already on Work for Good. Simply nominate one here and we’ll contact the charity for you.
Once the charity has registered and been verified by a member of our team, you will be able to donate to them via the platform. Charity registration can take a matter of hours, depending on how quickly the charity is able to respond.
- Can the charity see that I am donating money to them?
Yes. Charities need to know the identity of any business that wants to support them, in order to comply with Charity regulations. However, they will only see your company details for auditing and verification purposes, they will not be able to use the details for marketing purposes or pass them on.
- Can I give to other worthy causes that are not registered charities?
Not yet. In time we intend to expand the range of recipient types to include other not-for-profit organisations, but currently we are only able to facilitate donations to registered charities.
- How can I promote my giving?
We encourage businesses to give visibly, and talk about their giving with pride. It’s good for your business, and can also inspire and engage others to do likewise.
Display the Work for Good mark wherever your customers will see it - on your email footers, on your website, on your proposals, on your van. It's a great way to start a conversation about how you're giving back.
You can download digital or print files of the Work for Good mark here
Make it social - blog, tweet and post your giving stories, mention us and we'll share your stories wider.
Share your Work for Good profile with your clients and your people, get them involved in choosing the charity you donate to next.
Tell your networks - people's ears will prick up when you mention how your excellent piece of work also generated £500 for the local hospice.
You can watch our short video on using the mark here.
If you need help with ideas on how to shout about the good you do - please contact us.
- Can businesses use charity logos?
Work for Good businesses can promote and encourage the sales of goods and services by linking donations to specific charities. The name of the charity(ies) can be used, but not the logo themselves. As such members typically use the Work for Good umbrella branding around the charity names, to talk about their giving.
There are two main reasons:
1) Tax. Use of the logo would complicate the tax analysis with respect to VAT, which could become chargeable on donations you make. It would hit the charity not the business but would nevertheless be an unwelcome reduction in how much good your generosity achieves.
2) Charity policy. Many charities, especially those over an income of £1m per annum have restrictions on businesses using their logo as they must protect the value of their brand. To be able to use their logo, partnerships need to be of a higher value and take time, resource and cost to build on both the charities and businesses sides. Furthermore, charities (size dependent) typically have policies that require a donation commitment from £10K up to as high as £150k per annum, minimum.
- Who can use the Work for Good mark?
Our mark is a sign of a commitment to business giving. Any business who is an active Work for Good member has permission to use our mark. Please start using it as soon as you’ve signed up and show the world what you stand for!
Businesses who don’t renew their membership will no longer be able to use the mark. Any business who has not made a donation within the previous two years will not be able to renew their membership and permission to use the mark will be withdrawn.
- How much does it cost to use the Work for Good mark?
- Is there a brochure I can download?
Yes there is! You can view and download our business brochure here.
- What does it cost to become a member of Work for Good?
Our annual membership fee provides you with access to our easy, integrated giving platform and use of our brandmark. Fees are set based on the number of people in your business:
Non-employing: £25 plus VAT
1-9: £75 plus VAT
10-49: £250 plus VAT
50-249: £500 plus VAT
250+: £750 plus VAT
Charities pay a 5% fee (plus VAT) based on the donation to help us generate more income on their behalf.
There are no processing charges for donations made by BACS bank transfer. If you donate by card it will be subject to a charge by Stripe, our payment transaction partner, of 20p+1.4%.
Comparing Work for Good fees to the cost of having an internal fundraising team within each charity, you can see that donating via Work for Good is also more cost effective for the charity.
Because the average cost of raising funds by UK charities is 17% of the amount raised (source: Charity Financials report), you can see that receiving funds via Work for Good is very attractive to charities from a low fee perspective.
Our money back guarantee: We're confident that you will find Work for Good a valuable tool for your business. However, if for some reason you don't feel that it's right for you, let us know within 90 days and we'll refund your membership fee.
- How is giving through Work for Good tax efficient?
All recipients on Work for Good are UK registered charities, so any donations you make through us are tax deductible against profits in your business. This is not the case on all other giving platforms.
- As a business owner, is it more tax efficient to give to charity out of the business or individually?
This is a complex question as there are so many factors to consider. However, our analysis shows that in the most common scenario, it costs a business less to give direct to charity than for a business owner to take out money from the business via salary or dividends and then donate personally. If you’d like to discuss your individual circumstances, please get in touch.
- Can I use Gift Aid?
If you are a sole trader or part of a partnership (rather than a registered company), it may be possible for Gift Aid to be claimed by the charity. However, you must be registered as a UK taxpayer and meet the necessary criteria.
When you sign up to the site (and if you confirm you are not a registered company) you will be asked if you are eligible for Gift Aid. If so, you will have the option to complete a Gift Aid declaration, which Work for Good will send to the charity on your behalf.
Please note, it is your responsibility to ensure that the information within the declaration is accurate, and to update Work for Good if your Gift Aid eligibility changes. If you have any doubts, we recommend you seek advice from your financial accountant or HMRC.
- What are the tax implications for clients?
The commercial transaction should continue to be treated exactly as it would be on a standalone basis without the Work for Good element. So if VAT is payable, it will still be payable, and so on. Any tax relief will be available to the business whose income is being donated to charity.
- How can I Work for Good if I’m a salaried employee?
Work for Good is focussed on encouraging businesses to give their income, however you could donate some of your salary. Simply create an account as an individual, decide how much you want to donate (an hour, day, week?) calculate the total, and load it as a donation.
- Can I do payroll giving at source using GAYE?
We're sorry, at this point, it isn’t possible within the Work for Good platform. If you want to give your own personal money, simply decide how much you want to donate and load it as a donation. You are still eligible for the same personal tax reliefs but will need to claim these separately.
- How does Work for Good operate as a business?
Our Revenue Model
Work for Good is a social enterprise that helps SMEs build giving into their business. Our mission is to creative a major new channel of philanthropic funding, starting in the UK and then beyond. We have over 500 businesses and charities now using the service.
We charge our business members an annual fee and deduct 5% of donations passing through the platform - see here for our fee structure We feel that this represents excellent value to charities, as the sector's average cost of raising funds is 17%.
Corporate Structure and Funding
Work for Good is social enterprise, incorporated as a company limited by shares. We operate as a 'for-profit-for-good enterprise, and as such, for the foreseeable future all profits will either be re-invested in the growth of the mission, or given to charity, or both.
Start-up investment in Work for Good has come through 'angel investors', individuals willing to invest in our philanthropic mission.
Additionally, Work for Good founders Rupert Pick and Danny Witter are personally committed to giving back and have made a legally irrevocable Founders Pledge to give 70% of the founders shares to charity, were they ever to be sold.
"Making profits and doing good are not incompatible, quite the opposite. Running a profitable company that is focused on social mission is a double win. Not only will Work for Good achieve more impact by having the sustainable resources to grow and help more businesses give to cause, but if additionally investors make money in the long run then this will help attract a bigger slice of the world's trillions of dollars of investable wealth into supporting the social impact space, and society will benefit massively." Danny Witter Co-founder
- I'm having trouble using the site.
Sorry to hear that. Please do contact us and we’ll get back to you ASAP to see if we can help.
- I’ve forgotten my password.
No problem. Just follow the instructions here and we’ll send you a link for re-setting it.
I registered an intended donation on Work for Good but the related work has been cancelled/changed by my client. You can amend or cancel the intended donation by editing it at any time. However, please consider the issue highlighted in the question above.
- I registered an intended donation on Work for Good but the related work has been cancelled/changed by my client.
You can amend or cancel the intended donation by editing it at any time. However, please consider the issue highlighted in the question above.
- I don’t want to share details in public of my clients or the money I’m donating.
That’s fine - you have the ability to only show and share those parts of the donation that you want to.
- Summer promotion terms and conditions
This promotion is open to new customers only and will give the account holder a free subscription for 1 year. After this period, the account will be chargeable at the normal rates.
This offer is valid until 31.08.19 only.