About us
Beige Bear Kidswear is a small, family-run brand creating neutral-toned, mix-and-match clothing and gifts for little ones aged 0–4. We focus on simple, practical designs that fit seamlessly into everyday family life — soft, comfortable, and easy to wear.
Founded by Emily, Beige Bear was born from her personal journey to parenthood and a desire to find calm, neutral clothing for her toddler. Frustrated by the lack of options, she set out to curate a collection that other like-minded parents would love — gentle, gender-neutral pieces with an easy, throw-on feel.
Our brand is built around the idea of creating a little calm in the beautiful chaos of family life. Every piece is designed to be practical, comfortable, and made to last.
Because of Emily’s own path to becoming a mum, giving back is deeply important to Beige Bear. We’re proud to partner with Work for Good in support of Tommy’s — the UK’s largest pregnancy and baby loss charity. Through this partnership, we donate a portion of sales from our Hope Collection — thoughtfully curated baby gift sets — to help fund vital research into pregnancy loss, premature birth, and fertility struggles, supporting families facing these challenges.
Explore our Hope collection and join us in making a difference for families everywhere.