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Soki Mak, Creative Director and Stylist unveils her collaborative charity project with vintage re-designers 3am Eternal.
Sparked by discovering a collection of sentimental pieces belonging to her late Grandfather, Soki envisaged a new collection of bespoke reworked garments each hand picked from her own unique glamorous wardrobe.
The 30 piece one-of-a-kind collection is available to buy at 3am-eternal.com with 60% of all sales being donated to Refuge, A UK based Women’s Domestic Abuse charity, a cause made increasingly urgent since the pandemic.
The collection celebrates the joy of dressing up, combining precious vintage finds with signature 3am Eternal embellishments. Within the range lie original reclaimed vintage pieces from Fendi, Dior, Vivienne Westwood and Escada. Highlights of the collection include a classic D&G L.B.D transfromed with voluminous rose satin sleeves. Ungaro and Christian Lacroix silk suits fitted to a contemporary cut, hand embellished with crystals and lace. Elsewhere in the collection sumptuous satin bows adorn a fitted blazer and hand crafted roses bloom and grow elegantly around a floor length ball gown skirt.
The approach to the collection demonstrates a much needed alternative to fast fashion. Together, the trio have engineered a contemporary spin on individually sourced vintage items, with a signature twist, in the spirit of 3am Eternal. Taking time to appreciate the beauty and craftsmanship in garments, considering the fit and feel of each piece and enhancing each piece individually to flatter the female form.
The lookbook shot by Stephanie Sian Smith incapsulates a juxtaposition of extreme glamour, with OTT hair styles created by Oscar Pera and polished surroundings of Marbella against the personal and playful portrait style of real women with their pets. The identity of women and the stories of their lives is in support of other women. The glossy opulent spread transporting a fantasy world with a deeper cause.
‘The aim was to give real women with real stories a space to have a moment they will never forget, they each had their own beautiful stories and by the end of the project we felt quite like a family! It was an intense project to say the least but something I’ll never forget, I hope you will be able to see the love we poured into this.
I wanted to also add a special thank you to every single person that helped and took part in this project I hope you love it as much as I do.’
