Simplifying Corporate Fundraising: How Work for Good Removes the Legal Barriers of CPAs
Written by: Kate Hillier
For charities looking to partner with businesses, Corporate Partnership Agreements (CPAs) can be a major hurdle. These agreements ensure compliance with legal, tax, and fundraising regulations, but they’re often complex, time-consuming, and costly to set up.
Recently, in a charity corporate fundraising group chat, fundraising professionals discussed the challenges of CPAs. The conversation highlighted just how intricate these agreements can be, with numerous legal considerations, tax implications, and regulatory requirements. For many charities, setting up a CPA from scratch requires specialist knowledge and significant investment - resources that could otherwise be spent on their mission.
Work for Good: Simplifying Sales Fundraising & Cause Marketing
At Work for Good, we simplify corporate fundraising by focusing on CPA sales fundraising and cause marketing.
Our digital CPA service enables charities and businesses (mostly SMEs) to set up legally compliant sales fundraising agreements quickly and easily - without the hassle of drafting bespoke legal documents. This means that charities can start fundraising through business partnerships with confidence, knowing that compliance is taken care of.
CPAs often look like this: [business] will donate [x% or x£] of a [product or service] to [charity] from [date] to [date].
Many of our charities find the most benefits from Work for Good when using it for smaller CPA’s from SME businesses that would usually fall under the minimum threshold for corporate fundraising.
Creating CPA’s through Work for Good comes with certain caveats such as the business cannot use the charity logo because this complicates the tax analysis meaning that VAT could become chargeable on donations if the logo is used. Many charities also have restrictions on businesses using their logo as they must protect the value of their brand. You can read more about this in the FAQs and T&Cs on our website.
Why Work for Good Membership Matters
Some charities ask: Why is a membership subscription required before starting sales fundraising?
The answer is simple: Work for Good provides much more than just a CPA template. Our platform has been designed to remove barriers for charities by offering:
- A fully digital CPA service that ensures compliance with fundraising regulations.
- Legal and tax considerations built into the platform, reducing risk for charities and businesses.
- Monthly member newsletters containing top tips for success on the platform.
- Marketing and outreach tools to help charities attract business partners.
- A fundraising dashboard to track performance and manage partnerships.
- Access to support from our team to answer any questions and support your CPA sales fundraising efforts.
- Increased visibility through our social media, partnerships with SME communities and website - we have over 7000 SME businesses signed up to the platform.
These features go beyond just making CPAs accessible - they actively help charities grow their corporate partnerships through creating a way to connect with smaller businesses who wouldn’t have otherwise been able to donate with traditional agreements.
A Smarter Approach to Corporate Fundraising
Rather than struggling with the complexities of traditional CPAs, charities can use Work for Good to streamline the process. Our platform removes the barriers to corporate partnerships, enabling charities to focus on what they do best: making an impact.
We believe there is a huge opportunity here for charities to increase their unrestricted funding:
- Massive Potential: Currently, less than 5% of UK SMEs donate through sales, compared to 60% in the USA. This is due to multiple factors but mostly the cost, without the Work for Good platform - traditional CPAs cost on average £250 per CPA agreement. Work for Good allows businesses to create unlimited CPAs for free, and a 5% fee is taken upon the donation being raised.
- Financial Impact: If all UK SMEs donated just 0.5% of annual revenue, it would raise an additional £1 billion per year for charities.
- Unrestricted Funding: Sales donations provide flexible funds for charities to use where needed.
If your charity is looking to unlock new corporate fundraising opportunities without the legal barriers, Work for Good is here to help.
Interested in learning more about how Work for Good can support your fundraising efforts? Email us at hello@workforgood.co.uk
