“Equality is not a women's issue, it's an issue we are all responsible for. Gender equality is essential for economies and communities to thrive.” - International Women’s Day.
From high profile stories of female celebrities being mistreated by those in power, to news that domestic abuse has increased in the UK, it is clear that gender equality is still not a reality. And as we begin to reflect on how the pandemic has impacted our society, data suggests that a lot of the burden fell onto women, negatively impacting careers and female-owned businesses. Although the world has made enormous progress since International Women’s Day first started in 1911, there is still a long way to go .
That is why are asking the UK small business community to show their power and use International Women’s Day to celebrate women’s achievements, as well as advocate for change, so females of the future are given the rights they deserve.
This is a brilliant opportunity to show your customers, friends and family your solidarity with women, and increase engagement via social media.
How Small Businesses Can Get Involved With International Women’s Day:
The organisers of International Women’s Day are calling for the world to #ChooseToChallenge. Asking everyone to use their social media platforms to celebrate women’s achievements, challenge and call out gender bias and inequality. We are passing this compelling call-to-action onto UK small businesses, asking those that already donate to charities via our platform and others, to show their solidarity and take action.
Four Simple Steps:
- Snap a photo of you or your team holding your arm(s) up.
- Use our templates for Instagram/Facebook and/or Twitter/LinkedIn. You will need to sign-up for Canva (it’s free and takes minutes to do).
- Add the photo to the template, and your logo (like the one below).
- Post your #ChoosetoChallenge asset on your social media platform on or before International Women’s Day, March 8th. Alongside a pledge on how you #ChooseToChallenge gender equality.
Examples: ‘I choose to celebrate (enter the name of a female-colleague or female owned business you admire)’. Or ‘I #ChooseToChallenge gender equality by supporting (enter the name of the charity your business supports).
Remember to tag @workforgooduk and use #IWD2021 #ChoosetoChallenge
Donate to a female-focus charity through your business:
IWD also provides an opportunity to fundraise to support the important work of charities. Via our fundraising platform, your business can pledge a donation within minutes to a charity that fights for equality or give women and girls opportunities.
Use the filters on the ‘Choose A Charity’ page on our website to see a full list.
Like corporates and big business leaders, small businesses have influence and the power to make a difference. Use your business to challenge gender stereotypes and celebrate women this International Women’s Day 2021.