WWF-UK is the world’s leading independent conservation organisation. Through programmes that span the areas of climate change, species and habitats, food and communities, they work to create a world where people and wildlife can thrive together.
With a growing community of small business supporters, we spoke to their Community and Events Manager, Louise Hall to find out more about how they’ve been able to support businesses in a way that works for everyone involved.
As one of the UK’s most popular charities, they have become the face for the growing public consciousness to live a greener, more sustainable lifestyle and have seen a wave of young, creative small business owners approach them with requests to support the charity through their business activity.
Although thrilled by this momentum, there was growing strain on internal resources to manage these new supporters and they felt they were not stewarding them effectively within their current team processes.
“Some of the businesses were too small for the corporate team or not the right product for retail, and we didn’t have enough capacity in the community team to respond to them.”
We think of Work for Good as an additional team member that doesn’t sit in our office. Just taking into account the staff time and cost that you are saving, it has been really beneficial.
“We had lots of entry points for business enquiries which depended on the size and type of offer that was being made. We were providing a different level of support or a different response which could be frustrating for us internally but also for the business who were often getting mixed messages.”
Improving the Supporter Journey
Work for Good has helped streamline the stewardship of these supporters by offering them the ability to support WWF-UK flexibly, in a capacity that is comfortable for them. Through the automated donation process, WWF-UK is able to keep track of supporters and income raised via their dashboard. They use their public charity profile to keep their business supporters updated on their latest activity as well as attract new supporters coming to Work for Good organically.
“We started referring all of these business enquiries to Work for Good and it really began to work - it's important that a business is able to give their time or money in the way they want to.
The staff time has reduced, the responses to support were all streamlined and we were all happy with how it was working. And more importantly, we were raising income from it!”
The key benefit for us, which is wider than income, is that it provides one simple response that helps businesses to give in the way that they want.
You can find out more about WWF-UK via Work for Good.