1 in 4 pregnancies end in loss — but your small business can help.

Though research into infant mortality is making progress, 1 in 4 pregnancies still end in loss. But UK charity Tommy’s are working towards making the UK the safest place in the world to give birth, and by 2030, they aim to have halved the number of babies lost in pregnancy and birth.

To help raise awareness this Baby Loss Awareness Week (9th-15th October), we caught up with the Tommy’s team to find out a little more about their work, and their innovative approach to fundraising.