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Fundraising Ideas For Small Businesses

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Did you know that 94% of Consumers would switch brands to support a cause? **

Whether you are a butcher, a baker, or candlestick maker, with the right Christmas fundraising campaign, your small business can make a meaningful impact this Christmas.

Consumers spend more at Christmas than any time of the year. But sometimes it’s hard to get noticed, so supporting a charity is a great way to stand out and be noticed (it may even help you get in front of the media).

Even if your business is a service provider - an accountant, a dog walker, or IT expert - there are ways to join in with the season of goodwill and be a Small Business Star.

Simply by raising funds for a charity you truly care about through your work, your business can put purpose alongside profit this Christmas and make you and your customers feel great!

Here are some ideas to inspire you to raise money for charity through your business sales this Christmas:

  • Restaurants - how about donating 2% from every Christmas lunch/ dinner booking or could you go even further and donate a percentage from every Christmas party booking! Use this as an incentive to encourage customers to book early!
  • Food specialists - if you run a deli or cheese shop, could you raise money for a cause you care about through the sales of every Christmas hamper sold? Could you create a special Ltd Edition hamper raising money for charity to really drive the story of your fundraising?
  • A florist - will you be selling Christmas wreaths this year or perhaps you are planning a wreath making event? Could you donate a % of the sale of each Christmas wreath, or a percentage of ticket sales to your Christmas wreath making workshop? Ask people to share images of the charity wreaths on their social media to help you gain more sales.
  • Beauticians - hundreds of people want to look fabulous at Christmas and beauticians are always busy people! Could you go that extra mile and during November fundraise for a charity you love by donating £2 from every manicure or beauty treatment?
  • A service based business - whether you are a website designer or an accountant, could you raise money for charity by telling your regular clients that you will be donating 10% of November invoices to charity? Imagine how impressed they would be plus it will encourage them to pay their fee on time! Use your newsletter and LinkedIn to spread the word and don’t forget to raise awareness of the charity and the cause.
  • Hosting a ticketed event? whether you are hosting a music event, a theatrical spectacular or an online workshop, your business can entice more people to attend by announcing a percentage of ticket sales will be donated to charity. This is a great way of showing people you care about more than just the profit.
  • A Christmas shopping evening - could you host a special Christmas shopping evening with other shops on your high street and entice people to your event by fundraising for charity. Keep the shop open for a special late night shop and invite Customers to put their Christmas orders in and during that night ONLY you will donate 10% to a local or international charity!
  • Black Friday! - turn Black Friday and Cyber Monday into something awesome and ethical by donating a percentage of your online sales across this weekend to charity. Start raising awareness of your Black Friday Fundraising before the big day so people know to shop with you.
  • Giving Tuesday - every year millions of people around the world from celebrities to politicians join in with Giving Tuesday - raising awareness and money for charities they love. This year Giving Tuesday is on 30th November and we can guarantee the hashtag #GivingTuesday will be trending. So whether your selling Christmas cards or coffees it is a fantastic day for your small business to raise some more awareness of your #SmallBusinessStar festive fundraising campaign.

Not sure what charity you would like to donate to? Visit our Choose A Charity page to search for a charity by sector or size. There are over 1000 charities to choose from, from local nonprofits to international organisations and all would love your business and customers support.

**Cone LLC