the Mobiles and Work for Good
When Music Meets Meaning: How the Mobiles Are Using Their New Single to Support Families Affected by Dementia
Back in 1982, the Mobiles made their mark on the UK charts with Drowning In Berlin, a top ten hit that sold more than a quarter of a million records. More than four decades on, the band has been enjoying a renewed creative energy, with recent single Dangerous Illusion reaching number one in the Heritage Chart.
Their latest release, LockedIn, carries a far deeper meaning. Inspired by the impact that Alzheimer’s and dementia have had on members of the band and their families, the song combines a deeply personal story with a commitment to meaningful social impact.
For many creative projects, commercial success is the primary goal. For the Mobiles, commercial success and charitable impact now go hand in hand. Through LockedIn, every stream, download and future royalty will generate funding for Alzheimer’s Society, with Work for Good helping make that charitable partnership possible.
“All three of the group’s principal songwriters have direct, personal experiences of Alzheimer’s and dementia, and as such, wanted to capture it in song.”
As the UK’s leading dementia charity, Alzheimer’s Society works to support people living with dementia and their families through practical support services, campaigning, research funding and awareness initiatives. Through its Forget Me Not Appeal, the charity helps ensure that people facing dementia can access vital support so they do not have to face their hardest moments alone.
For one of the lead songwriters, David Blundell, the project is deeply personal.
“LockedIn is written from the very personal perspectives of how Alzheimer’s has directly affected members of the Mobiles.”
That emotional connection runs through every part of the project. The single’s video features David’s daughter portraying her grandmother, whose Alzheimer’s became apparent on the very day his daughter was born.
“She is now 19. It was filmed and directed by my son and both have interpreted the storytelling through the lens of their lives with their gran - showing the love, the tenderness, the frustration and the heartbreak.”
Band member Russ Madge also brought his own experience to the song, having spent five years caring for dementia patients and witnessing the realities families face every day.
“I have seen the positive effects that family and friends have on stirring memories and the fleeting joys as moments remembered light up faces before the Shadowman steals them away.”
Beyond fundraising, the partnership with Alzheimer’s Society has become a genuine collaboration, with the charity actively supporting interviews, press outreach and helping amplify awareness around the campaign.
“We believe Alzheimer’s Society does an amazing job raising awareness and we want to contribute to just a small part of that overall objective.”
Behind the scenes, Work for Good helped make the partnership possible by providing a simple and legally compliant way to structure the fundraising relationship between artist and charity.
“I think it’s very useful to get in touch at an early stage and speak to the Work for Good team. It really helped guide us on the best way to set everything up.”
At its heart, LockedIn is more than a song release. It is a creative project shaped by lived experience, using music not only to tell a deeply personal story, but to generate meaningful support for families affected by one of the UK’s biggest health challenges.
Key takeaway:
The Mobiles show how creative work can become a powerful platform for giving back - turning commercial success and personal experience into meaningful action that supports people living with dementia and the families who care for them.
To learn more about the Mobiles please visit their website and instagram