Spotlight on Purpose: Turning Grief into Hope Through Art
For Georgina Peters, art has always been about colour, uplift, and connection. Early in 2025, it also became a way to process grief, and to support others facing the same journey.
When Georgina’s dad was diagnosed with Alzheimer’s, the Alzheimer’s Society provided helpful support for her mum and family..
“They have been a great help for my mum,” Georgina shared.
Wanting to raise money through her artwork but unsure how to do so legally through sales, Georgina reached out to the Alzheimer’s Society for guidance and was introduced to Work for Good.
“Giving to charities through business sales can be a bit of a minefield with legal things — it was nice to know I didn’t need to think about that.”
Fully self-employed, Georgina runs her art practice alone. In response to her dad’s diagnosis, she decided to run a one-off fundraiser, donating all profits (around 70%) from a special collection of work.
“It wasn’t about making money for my business. Being able to use my art to uplift and raise money for something close to me was my way of dealing with Dad’s diagnosis and trying to turn it into something positive.”
The fundraiser was deeply personal. Georgina’s dad is a fantastic artist himself, and a major reason she is a full-time artist today - making the act of giving through creativity especially meaningful.
“Some people run marathons, others bake cakes. I want to create uplifting and meaningful art that can be sold and raise money for Alzheimer’s.”
She shared the fundraiser through her website, social media, and email subscribers. The response was overwhelming - not just in donations, but in connection.
“The story and the art really hit a chord and generated a massive influx of interaction. It was also a really good way of letting the people in our lives know what was going on, all at once.”
While Georgina saw new reach and interest in her work, that was never the motivation.
“I didn’t really do it to boost my sales - I just wanted to create something real and authentic.”
For Georgina, the process of creating, and giving, has been a way to navigate what she describes as a “living grief”.
“I don’t know what’s ahead, but creating art and keeping busy is where I’m at. I want to take something incredibly hard and somehow bring some hope into the situation.”
This story reflects what Work for Good exists to support: enabling people to turn creativity, care, and personal experience into meaningful impact - legally, transparently, and in a way that honours both the cause and the individual.