Helping Business Do Good: How Seeing Social Supports the Bumblebee Conservation Trust
For Jo Barber, founder of Seeing Social, purpose has always been part of the business plan.
Seeing Social works with start-ups, SMEs and growing businesses to embed Corporate Social Responsibility (CSR) into their marketing - helping organisations not only talk about what they do, but also about how they want to help the world.
From marketing audits that explore a company’s values and social impact, to managing social media and communications, Seeing Social focuses on making purpose visible and meaningful.
Jo has supported various charities since 2019 and is currently partnering with the Bumblebee Conservation Trust, driven by a strong belief in the importance of protecting pollinators and the natural world.
If the bees aren’t looked after, the planet isn’t - and it’s important that we keep it going.
For Jo, giving back was something she always wanted to do as a business owner. She discovered Work for Good organically and saw it as a simple way to connect charitable giving directly to her commercial activity.
Today, Seeing Social donates 10% of all retainer sales through Work for Good, ensuring that a meaningful portion of revenue goes towards supporting the Bumblebee Conservation Trust’s mission to protect and conserve bumblebees and their habitats across the UK.
This commitment is shared openly through Seeing Social’s website, email communications and networking conversations. Jo also uses both the Work for Good logo and the charity’s name in her marketing, helping clients clearly understand how their fees contribute to positive environmental impact.
The response from clients has been consistently encouraging.
“People are always happy to know that a service they are using has that positive element.”
For Jo, the impact is both practical and personal.
“It means my existence isn’t purely for financial reasons - and it’s also an incentive for clients to have a CSR element.”
Work for Good’s role has been to remove complexity from the process.
“It’s really straightforward to set up, and the email reminders are so helpful.”
Her advice to other business owners is simple:
Just do it - Work for Good makes charity giving so easy.
Key takeaway:
When purpose is built into everyday business activity, it becomes a shared value between business owner, clients and charity - creating impact that goes far beyond a single donation.
To view Nicole's work please visit her website