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Social media tips, captions & assets.

6

Inspire businesses to #GiftForGood this Christmas via social media.

Behind every business are people, and billions of people use social media daily. So it's no surprise that social media is a great tool to connect with the people behind the businesses and inspire them to fundraise for your charity through their festive sales.

Six top tips:

  1. Use your existing social media platforms to engage with the people who own and run businesses.
  2. Slot the sales fundraising ‘ask’ into your existing Christmas campaign and social media strategy.
  3. Share our #GiftForGood pages for businesses.
  4. Use the #GiftForGood captions and assets we have created (scroll down).
  5. Make the ask via a bite-size Reel! Instagram and now Facebook’s algorithms favour reels, so don’t rely on images and captions. Instead, it’s worth creating a short video to make the ask!
  6. Tag us in @workforgooduk so we can support you!

Find more social media tips and ideas to engage business supporters on our blog.

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SOCIAL MEDIA CAPTIONS

Short caption: (copy and paste or use as inspiration)


Could your business support us this Christmas?

Make Christmas magical, donate a portion of your sales to our charity, & encourage your customers to #GiftForGood

Learn how your business can sustainably fundraise for us - https://workforgood.co.uk/gift-for-good/for-businesses/


Long caption: (copy and paste or use as inspiration)


Do you own or work for a business? Could you help us to make Christmas magical?

Businesses of any size can do something unique this Christmas and sustainably fundraise for us through their sales. Sales fundraising is a great way to raise funds in a way that works for your business, whilst raising funds for a cause you love.

  1. Pledge to donate a portion of the sales of your product or service to our charity e.g. 10% of sales from the Christmas collection. This means you are only committed to donating what you have raised in relation to what you sell.
  2. Tell your customers all about it! Raise awareness of your support, lift Christmas spirits and encourage your customers to #GiftForGood!

For helpful info, free business resources and to complete the simple agreement form, just head to the Work for Good website - https://workforgood.co.uk

Link:

Insert the below link into the long caption if posting on Facebook or LinkedIn. If posting on Instagram include the link in your bio.

Assets:

  • Download square assets that could be used on Facebook or Instagram here.
  • Download landscape assets that could be used on Twitter or LinkedIn here.