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Why giving is good for business

Giving back is great for the world but it’s proven to be good for business too!

Not only is it incredibly rewarding for businesses to give back to the causes they care about but it’s also becoming a necessity for them to positively and sustainably contribute to society.

The social narrative has rapidly changed in recent years and is continually evolving, with multiple studies and research demonstrating that consumers want to buy from and champion businesses that are led by their ethos and demonstrate their values.

More and more businesses are choosing to put purpose before profit; embedding giving into the construct of their brand, to allow them to demonstrate to their customers and clients who they are and what they stand for. Purposeful business is not just a growing trend but it is also essential to the success of business.

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So what does this mean for you and your charity?

The rise in ethical consumerism should be seen as huge added value for the charity sector. People want to do better and people want to do good! Businesses want to make a powerful and positive impact, regardless of their size and this intention is something that fundraisers should be embracing.

Many small businesses are displaying similar traits to individual regular givers, with lots of small business owners using their autonomy to put their personal motives and loyalties at the heart of their giving; with 86% of businesses using Work for Good to donate to the same charity.

Businesses want an easy and flexible way to give back and by encouraging them to donate through their sales, they can raise meaningful and sustainable vital income; with businesses donating an average of £656 per year through Work for Good.

By sharing your profile page, championing sales fundraising and leaning on our supporter friendly Commercial Participation solution, you can enhance your small business fundraising stewardship and empower your supporters to give in a way that works for both them AND for you.