Charity website and digital journey
Your website is often the first place businesses look when exploring how to support your charity. A clear digital journey helps them understand how sales‑linked giving works, where to find your Work for Good profile, and how to take action.
Why your digital journey matters A simple, intuitive path from your website to your Work for Good profile increases conversions, builds trust, and helps businesses feel confident about giving through their sales.
We've broken this down for you including how, and why and suggestions on CTA placement Promoting your WFG profile on your charity website
Digital journey mapping Think about the path a business takes from discovering your charity → understanding sales‑linked giving → reaching your Work for Good profile → creating a CPA.
A simple journey might look like:
- Homepage → “Support Us”
- “Business Partnerships” or “Give Through Sales”
- Explanation of sales‑linked giving
- CTA linking directly to your Work for Good profile
WFG logos and guidelines
You can download official Work for Good logos and access brand guidelines here.
FAQs about logo use - https://workforgood.co.uk/faqs/#business-logo
Terms reference about logo use - https://workforgood.co.uk/terms-and-conditions/for-charities/
