Your Work For Good Profile

A strong Work for Good profile helps businesses quickly understand your mission, feel confident choosing your charity, and begin building long‑term partnerships through sales giving. You can edit your profile at any time via your charity dashboard.

Why your profile matters

Charities use Work for Good to generate unrestricted income, build long‑term SME partnerships, and reach supporters they may not access through traditional fundraising.

A strong profile helps businesses:

• Quickly understand your mission and values
• See how their sales can create impact
• Feel confident choosing you when creating their CPA
• Stay engaged over time through updates and storytelling

Your profile is your charity’s shop window — and one of the simplest ways to attract new business supporters.

Checklist: How to Optimise Your Work for Good Profile

• Write a clear, concise description Explain who you are, what you do, and why sales giving supports your work.
• Add your logo and branding Use a clean, high‑quality version of your charity logo.
• Link your website and social channels Helps businesses verify your charity and explore your wider work.
• Make your profile public Public profiles attract more supporters and appear in WFG campaigns.
• Add 1–3 Latest News updates Share impact stories, awareness days, partnership highlights, or milestones.
• Use strong visuals Add images or videos to bring your cause to life.

For more inspiration, see examples from our other charities:
- Young Lives vs Cancer
- YoungMinds
- TreeSisters
- Heart of England Forest