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Supporter Engagement

Engaging your business supporters regularly helps strengthen relationships, increase loyalty, and inspire continued giving through sales. Simple, consistent communication helps businesses feel valued and connected to your cause.

Examples of how to thank businesses

  • Send a personalised thank‑you email after each CPA or donation
  • Share impact updates showing how their sales are making a difference
  • Tag or mention them on social media (with permission)
  • Include them in supporter spotlights or case studies
  • Send a short video message from your team or beneficiaries
  • Update your thankyou message in your WFG Profile for donors to get automated messages as soon as they've paid their CPA pledge to you.
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Template Resources

Short thank-you email (quick, friendly):

Thank you for supporting us through your sales

Hi [Name],

Thank you so much for choosing to support [Charity] through your sales. Your contribution is already helping us [impact statement].

We really appreciate your partnership and the difference your business is making.

Thank you again,
[Name]
[Role]
[Charity]

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Full thank‑you email (impact‑focused)

Your support is making a real difference

Hi [Name],

I wanted to personally thank you for supporting [Charity] through your sales. Your recent contribution of [£X] is helping us [impact statement — e.g., “provide counselling sessions”, “fund rescue work”, “support families”].

We love working with businesses who care about making a positive impact, and we’re grateful you’ve chosen to partner with us.

If you ever want to share your story, feature your business, or explore new ways to give through sales, we’d be delighted to support you.

Thank you again for being part of our community.

Warm wishes,
[Name]
[Role]
[Charity]

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Re‑engagement email (newsletter + awareness days)

A quick update from [Charity]

Hi [Name],

We hope you’re well. We wanted to share a quick update on what your support has helped us achieve recently:

  • [Impact highlight]
  • [Story or beneficiary quote]
  • [Upcoming awareness day or campaign]

If you’d like to stay connected, you can subscribe to the Work for Good newsletter for tips, inspiration, and updates from other business supporters.

Thank you again for being part of our community.

Best wishes,
[Name]

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Instagram / Facebook (warm + visual)

A huge thank you to @[Business] for supporting us through their sales.
Every purchase helps us [impact statement], and we’re so grateful for their ongoing support.
If you’re a business and want to give through your sales, you can do it easily via Work for Good.

LinkedIn (professional tone)

We’re grateful to [Business] for supporting [Charity] through their sales.
Their contribution is helping us [impact statement], and we’re proud to partner with businesses who want to make a positive impact.
Thank you for your support.

X (short + punchy)

Thank you to @[Business] for supporting us through their sales.
Your impact is helping us [impact statement]. We appreciate you!

How can you thank your supporters through Work For Good?

Thanking a business for their generous support is a huge part of Work for Good and we know it’s equally important for you! Therefore, we encourage you to add a thank you message to your profile, which will automatically be sent to your business supporters when they pay donations to you.

We want fundraising to be a rewarding experience; so not only will your supporters see your thank you message, they'll also be showered with lots of digital confetti! Businesses love to share this on their social channels, so remember to give them a ‘like’ or leave a congratulatory ‘comment’!

If your small business supporters have opted in to hearing from you directly, you may also wish to send them a personalised thank you message too.

Adding thankyou message

Ideas to re‑engage supporters

  • Quarterly newsletters with impact stories
  • Awareness days relevant to your cause (e.g., Mental Health Awareness Week, World Animal Day)
  • Invitations to events, webinars, or behind‑the‑scenes updates
  • Seasonal campaigns (Christmas, Giving Tuesday, summer appeals)
  • Sharing new products or services that could link to their sales giving
  • Launch a Work For Good thanking day for all your partners supporting you via their WFG platform.
Want insights directly from our successful charities? Download here.

Quick engagement checklist

  • Thank supporters promptly

  • Share impact updates regularly

  • Feature supporters in your content

  • Use awareness days to reconnect

  • Encourage newsletter sign‑ups