Hello! Just to let you know that we use non-essential cookies (including analytics and third party cookies) to help us understand if our website is working well and to learn what content is most useful to visitors. We also use some cookies which are essential for our platform to work and help us to provide you with the best experience possible. You can accept or reject our non-essential cookies and change your mind at any time. To learn more, please read our cookies policy.

Update cookie preferences

Social media templates

Use the social media captions below, as a call to action to engage small business supporters to fundraise through their sales; as your fellow fundraisers have done:

Charity social examples.png

View a larger version of this image here

Getting started: Check out our Social Media Tips For Fundraisers blog, where we share 8 ideas to help you connect with business supporters.

Keep us posted: Tag us (@workforgooduk) and use #WorkforGood on Instagram, Facebook, LinkedIn and Twitter so we can interact with your posts.

You can find your URL on your dashboard, via the ‘view your profile’ link.

---------------------------------------------------------------------------------------------------------

Caption 1:

Looking to lead your business with purpose? We've got a powerful opportunity for you!

We're proudly partnered with Work For Good—a unique platform that lets businesses donate a portion of their sales to charity, simply and legally. By fundraising through Work For Good, your business can support our mission and connect with socially conscious customers who value purpose alongside profit.

💙 Why join us on Work For Good?

- It’s free, easy, and designed for businesses of all sizes
- You choose how much and how often to give
- It helps raise vital funds for our cause while aligning with your values.

Ready to turn your sales into impact?
Visit our Work For Good page and click ‘Fundraise for Us’ to get started.

Together, let’s build a better future- one sale at a time.
#PurposeDrivenBusiness #WorkForGood #SocialImpact #BusinessWithPurpose #GiveBack #EthicalBusiness #MakeADifference #SalesDonations #FundraiseForGood #ProfitWithPurpose

---------------------------------------------------------------------------------------------------------

Caption 2:

Turn your sales into real-world impact.

Support us through Work For Good—the simple, free, and legal way to donate a % of your sales to charity.

Align your business with purpose, attract conscious customers, and help fund vital work.

Start today → ‘Fundraise for Us’: [link]

#WorkForGood #PurposeDrivenBusiness #SocialImpact

---------------------------------------------------------------------------------------------------------

Caption 3:

Are you a small business owner?

Did you know you can fundraise for (INSERT CHARITY NAME) through your sales via @workforgooduk?

Your business can make a difference.

Work with purpose. Work for good.

(INSERT CHARITY PROFILE PAGE URL)

---------------------------------------------------------------------------------------------------------

LinkedIn Direct Messaging to Business Owners

1st message - Hi [Name], I’m reaching out from [Charity Name] - I think there’s a great alignment between our missions. I’d love to connect and share more. Thanks, [Your Name]

2nd message - Hi [Name], thanks for connecting. I really admire the work your business is doing in the [insert relevant area] space.

I wanted to share a simple way your business can support our work at [Charity Name], through sales-linked giving - where a small percentage from a product or service helps fund [brief impact e.g. “mental health support for young people” or “urgent conservation efforts”].

We use a platform called Work for Good, which makes the process quick and compliant by handling the legal side. It’s free for businesses and flexible to use - you choose what to give and when. It’s a great way to align with your customers' values and show your commitment to social impact - small businesses have raised over £4 million for charities through Work for Good, while strengthening customer loyalty and engagement.

If you’d like to explore further, here’s a quick link to how it works: https://workforgood.co.uk/how-we-help-businesses/ and please also see our fundraising page on Work for Good here [insert link to charity fundraising page]. Happy to answer any questions or chat if it’s of interest.

Best regards, [Name]

------------------------------------------------------------------------------------------------------------

LinkedIn post from your charity LinkedIn Channel:

Image: The specific WFG charity page provided by the links metadata

Empowering Impact, Uniting Business—Giving Purpose to Profit.

Are you a purpose-led business - or aspiring to become one? Here’s a powerful opportunity to make a real impact while growing your brand.

We’re inviting businesses like yours to take part in a unique fundraising initiative that benefits both your business and our charity. It’s simple: fundraise by donating a percentage of sales from a chosen product or service. To ensure compliance, a legal contract (CPA) is required—something Work for Good has made effortless with their digital platform.

Work for Good is the UK’s first digital fundraising platform connecting CPA sales to charitable giving. They've streamlined the process, making it quick, simple, and free for businesses like yours to support causes like ours. The platform enables businesses of all sizes to create social impact, engage consumers, and raise vital funds—without the hassle.

🔹 Did you know? According to Forbes, 80% of consumers would tell friends and family about a brand’s CSR efforts. By donating a percentage of your sales to our charity—any amount, as often as you like—you align your brand with purpose-minded consumers who want to support businesses that give back.

💙 Ready to make a difference? Click ‘Fundraise for Us’ from our page and get started today: [Insert your Work for Good charity fundraising page link] #socialimpact #purposedriven #sme #charityfundraising #business