Promoting Sales Giving on Your Website
Adding Work for Good to your charity website helps businesses quickly understand how they can support you through their sales. A clear link to your Work for Good profile gives supporters a simple route to start giving and strengthens your digital fundraising journey. You can find your URL on your dashboard, via the ‘view your profile’ link.
Why linking your website matters Linking your Work for Good profile helps businesses understand how sales giving works, find your profile quickly, and start a CPA with confidence.
Visibility – Businesses can easily find your Work for Good profile and understand how to support you.
Trust – A clear link shows you welcome business partnerships and makes your charity feel more credible.
Action – Supporters can immediately click through to create their CPA and start giving through their sales.
Examples from charities
Battersea – Corporate partnerships section with clear CTAs
Place2Be – Simple link within fundraising pages (micro charity example)
Suggested copy you can use
Short version: Support our charity through your sales by giving via Work for Good. It’s simple, compliant, and helps us create impact through everyday business sales.
Medium version: You can support our charity through your sales using Work for Good—the UK platform that makes sales‑linked giving simple and compliant. Whether you donate a percentage of revenue or a fixed amount per sale, your business can create meaningful impact through everyday trading.
Long version: We’re proud to partner with Work for Good, the UK platform that enables businesses to give through their sales. By linking your sales to donations, you can support our work in a simple, transparent and compliant way. Every sale helps us deliver more impact—and your support grows naturally as your business grows.
Suggested CTA buttons: Give through your sales, Support us via Work for Good, Create your CPA, Start giving through your business.
Where to place the link on your website
- Main navigation (e.g. "support us", "Donate", "Partnerships")
- Fundraising pages
- Cooperate partnership pages
- Footer links
- Campaign or appeal pages
- Blog posts or impact stories
- Donation pages
