Whether you’re curating content monthly or quarterly, for digital or direct mail; reaching out to your supporters through your newsletter can be highly effective in helping you widen your supporter-base.
Use your newsletter as an opportunity to approach your warmer, loyal supporters; whether that be your regular givers, volunteers or trustees; to enable them to help you reach out to prospective supporters and provide you with valuable networking and new business opportunities.
With this in mind, we’ve created a template to support you in producing your newsworthy narrative, but you are of course welcome to adapt it to fit your charity’s tone of voice. The URL for your charity profile page, can be found on your dashboard, via the ‘view your profile’ link.
As our loyal and dedicated supporters, we hope you don’t mind us calling upon you…
With 5.8 million small businesses in the UK; collectively the small business community can have a hugely positive impact on society. But currently, only 2% of UK charities’ income comes from businesses, compared to 43% from individuals.
We want to play a part in moving the needle on that 2% and are keen to increase our support from small businesses, to enable us to (INSERT TANGIBLE SERVICE / ITEM / RESOURCE THAT THIS COULD FUND/ENABLE).
We’ve found an easy way for small businesses to donate to us, through the sales of their products and services. By pledging a donation via our Work for Good page, (INSERT CHARITY PROFILE PAGE URL), businesses can donate in a legal, simple and sustainable way that works for them.
We’re living in a world where people increasingly want to buy from and champion businesses that are led by their values and we’d really appreciate the opportunity to talk to any businesses who’d be interested in putting purpose alongside profit.
So here’s where you can help: we’d love to hear from you if you own or work for a small business, or have any friends, family or other contacts who do.
From altruistic accountants to compassionate crafters; we believe that as the lifeblood of the UK economy, the small business community really can make a BIG difference!
Please do get in touch if you can help on (INSERT CONTACT DETAILS).
Thank you in advance for your support, which is greatly appreciated.