Direct marketing email templates
Reaching out directly to your donors is an effective method to engage their support.
Whether you're encouraging existing supporters to utilise the platform, re-engaging lapsed supporters or exploring your potential business network via your individual database; you can use the template that’s most appropriate for your audience.
You can steward your supporters via your profile page and you'll find your URL on your dashboard, via the ‘view your profile’ link. Remember to make sure you have opt in consent before sending marketing content.
Want to learn how to use and maximize your opt in data? Read here - https://workforgood.co.uk/charity-resource-toolkit/business-supporters-hub/
Template 1 (to send to new businesses that enquire about fundraising for your charity):
Dear (enter business owner/ contact name),
Many thanks for your email and interest in fundraising for our charity through the sale of your business services or product.
This form of fundraising requires a legal contract, so we use a platform called Work For Good, which has digitised the legal agreement making it free, quick and simple for you to use, and it enables our charity to legally receive your kind support.
Work for Good enables businesses to deliver social impact in a coordinated way and, importantly, it means you can help to raise vital income for our charity with ease. You can donate however much you like and are not required to support us on an ongoing basis, giving you the flexibility to have an impact as and when it suits.
To get started, check out Work for Good for businesses to get signed-up and learn more about how Work for Good benefits us and will benefit you!
You can find our charity’s official fundraising page here (edit to add hyperlink) and by clicking ‘fundraise for us’, it’s easy to get started.
If you have any questions, please feel free to reach out to me. I’d be happy to jump on a quick call if you’d prefer a chat – just let me know.
(INSERT YOUR SIGN OFF)
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Template 2 (to send to businesses in your database who once donated and may now be interested in taking a different approach.):
Dear (enter business owner/ contact name),
I am contacting you as in the past your business kindly donated to our charity and I wanted to invite you to give to us again but this time in a different mutually beneficial way, via a percentage of your product/service sales.
This form of fundraising requires a legal contract, so we use a platform called Work For Good, which has digitised the legal agreement and process making it free, quick and simple for your business to use, and it enables our charity to legally receive your kind support.
Work for Good enables businesses to deliver social impact in a coordinated way and, importantly, it means you can help to raise vital income for our charity with ease. You can donate however much you like and are not required to support us on an ongoing basis, giving you the flexibility to have an impact as and when it suits.
To get started, check out Work for Good for businesses to get signed-up and learn more about how Work for Good benefits us and will benefit you too!
You can find our charity’s official fundraising page here (edit to add hyperlink) and by clicking ‘fundraise for us’, it’s easy to get started.
If you have any questions, please feel free to reach out to me. I’d be happy to jump on a quick call if you’d prefer a chat – just let me know.
(INSERT YOUR SIGN OFF)
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Template 3 (Newsletter Outreach):
We are pleased to announce that [Charity Name] is now an official member of Work for Good – a platform that enables small businesses to support charities through the sale of their products and services, in a legal and sustainable way.
This partnership opens up a new avenue for businesses – particularly sole traders and SMEs – to contribute to our work by integrating charitable giving into their day-to-day operations.
Work for Good handles all the necessary legal requirements, making it straightforward for businesses to give with confidence. Key benefits of the platform include:
● A simple, compliant process for sales-based donations.
● The ability to align business activity with charitable purpose.
● Opportunities to publicly demonstrate social responsibility.
This presents a meaningful opportunity for us to build long-term, values-driven partnerships within the business community – and we would be grateful for your support in spreading the word.
👉 If you own a business, or know someone who does, we warmly encourage you to explore this opportunity and consider supporting us through your sales:
🔗 [Insert your Work for Good charity profile link]
For further information or assistance, please contact [Name] at [email/phone].
Thank you, as always, for your continued support. (INSERT YOUR SIGN OFF)
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