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Direct marketing email templates

Reaching out directly to your donors is a great way to engage and encourage small businesses to support you. It’s important the business feels valued and understood and that they are offered a flexible, yet sustainable method of fundraising that works for them (as well as you, of course)!

We’ve created three direct marketing email templates below, so whether you're looking to encourage existing supporters to utilise the platform, re-engage lapsed supporters or explore your potential business network through your individual database; you can decide the most appropriate option for your audience.

Please feel free to amend the copy to fit your charity’s style and add some captivating images, to break up the text. The URL for your charity profile page, can be found on your dashboard, via the ‘view your profile’ link.

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TEMPLATE 1 (EXISTING / CURRENTLY ACTIVE SMALL BUSINESS SUPPORTERS):

Hi xx,

We’re incredibly grateful for the continued support (INSERT NAME OF BUSINESS) gives to (INSERT NAME OF CHARITY) and as one of our loyal supporters, we’re excited to share some exciting news with you...

We’ve found an even easier way for your small business to donate to us, through the sales of your products and services! You can choose the amount and frequency of your donations - plus, with no minimum (or maximum!) donation amount, it encourages flexible fundraising for you as a small business to give as you grow.

By pledging your donation via our Work for Good page, (INSERT CHARITY PROFILE PAGE URL) we can keep track of your wonderful support and you can donate in a legal, simple and sustainable way that works for you and your business.

To support us through your sales, you must have a Commercial Participation Agreement set up, which is created through the Work for Good donations form. You’ll then have the right agreement in place to be able to market your giving and you’ll be able to proudly publicise your support for (INSERT CHARITY NAME) in plain text; alongside the Work for Good logo.

Once compliant, we’d love to showcase your support as one of our small business stars; to highlight your dedication in using your work to inspire positive change and to encourage the growing community of like-minded small businesses to do the same and join you in putting purpose alongside profit!

We’d love to continue along your journey with you and would be delighted if you would consider supporting us in this way. Simply sign up and pledge your donation here. (INSERT CHARITY PROFILE PAGE URL).

Thank you once again for your ongoing support, which is greatly appreciated.

(INSERT YOUR SIGN OFF)

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TEMPLATE 2 (LAPSED / INACTIVE SMALL BUSINESS SUPPORTERS):

Hi xx,

We understand when you run or work for a small business, that you’re pulled in all manner of directions, so we’re incredibly grateful when businesses support us through their venture and donate, just by doing the work they already do.

Did you know that 94% of consumers globally say it is important that the businesses they engage with have a strong purpose? (Zeno group, 2020)

You’ve generously put your purpose alongside profit by supporting us in the past and we’re delighted that we’ve found an even easier way for your small business to donate towards our future!

By donating to (INSERT CHARITY NAME) through the sales of your products and services; you can choose the amount and frequency of your giving. Plus, with no minimum (or maximum!) donation amount, it encourages flexible fundraising for you as a small business to give as you grow.

By pledging your donation via our Work for Good page, (INSERT CHARITY PROFILE PAGE URL) we can keep track of your wonderful support and you can join the small business community by donating in a legal, simple and sustainable way that works for you and your business.

To support us through your sales, you must have a Commercial Participation Agreement set up, which is created through the Work for Good donations form. You’ll then have the right agreement in place to be able to market your giving and you’ll be able to proudly publicise your support for (INSERT CHARITY NAME) in plain text; alongside the Work for Good logo.

We’d love to be part of your ongoing journey and would be delighted if you would consider supporting us in this way. Simply sign up and pledge your donation here. (INSERT CHARITY PROFILE PAGE URL).

Thank you in advance for your support, which is greatly appreciated.

(INSERT YOUR SIGN OFF)

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TEMPLATE 3 (EXPLORING YOUR POTENTIAL SMALL BUSINESS NETWORK, VIA YOUR INDIVIDUAL SUPPORTERS, VOLUNTEERS, TRUSTEES ETC.):

Hi xx,

We’re incredibly grateful for your continued support of (INSERT CHARITY NAME) and as one of our loyal supporters, we hope you don’t mind us calling upon you…

With 5.8 million small businesses in the UK; collectively the small business community can have a hugely positive impact on society. But currently, only 2% of UK charities’ income comes from businesses, compared to 43% from individuals.

We want to play a part in moving the needle on that 2% and are keen to increase our support from small businesses, to enable us to (INSERT TANGIBLE SERVICE / ITEM / RESOURCE THAT THIS COULD FUND/ENABLE).

We’ve found an easy way for small businesses to donate to us, through the sales of their products and services! By pledging a donation via our Work for Good page, (INSERT CHARITY PROFILE PAGE URL), businesses can donate in a legal, simple and sustainable way that works for them.

We’re living in a world where people increasingly want to buy from and champion businesses that are led by their values and we’d really appreciate the opportunity to talk to any businesses who’d be interested in putting purpose alongside profit.

So here’s where you can help: we’d love to hear from you if you own or work for a small business, or have any friends, family or other contacts who do.

From altruistic accountants to compassionate crafters; we believe that as the lifeblood of the UK economy, the small business community really can make a BIG difference!

Please do get in touch if you can help on (INSERT CONTACT DETAILS).

Thank you in advance for your support, which is greatly appreciated.

(INSERT YOUR SIGN OFF)

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