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Direct marketing email templates

Reaching out directly to your donors is an effective method to engage their support.

Whether you're encouraging existing supporters to utilise the platform, re-engaging lapsed supporters or exploring your potential business network via your individual database; you can use the template that’s most appropriate for your audience.

You can steward your supporters via your profile page and you'll find your URL on your dashboard, via the ‘view your profile’ link. Remember to make sure you have opt in consent before sending marketing content.

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Template 1 (Existing small business/sales fundraising supporters):

Hi xx,

We’re incredibly grateful for the continued support from (INSERT NAME OF BUSINESS) and as one of our loyal supporters, we’re excited to share some exciting news with you...

There's an even easier way for you to support us through your sales fundraising!

By pledging your donation via our Work for Good page (INSERT CHARITY PROFILE PAGE URL), you can join a growing community of like-minded businesses, by donating in a legal, simple and sustainable way that works for you. You can choose the amount and frequency, plus with no minimum (or maximum!) donation amount, you can give as you grow.

As you may know, to support us through your sales you must have a Commercial Participation Agreement. This can be created through the Work for Good donations form and once it's in place, you can publicise your giving and share your support for (INSERT CHARITY NAME) in plain text; alongside the Work for Good logo.

We’d love to continue along your journey with you and would be delighted if you would consider supporting us in this way. Simply sign up and create your agreement here (INSERT CHARITY PROFILE PAGE URL).

Thank you once again for your ongoing support, which is greatly appreciated.

(INSERT YOUR SIGN OFF)

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Template 2 (Lapsed small business/sales fundraising supporters):

Hi xx,

We understand when you run or work for a small business, that you’re pulled in many different directions, so it means a lot to us when businesses choose to create a positive impact that expands far beyond the work they do.

You’ve generously put your purpose alongside profit by supporting us in the past and we’re delighted that we’ve found an even easier way for your small business to sustainably support our future!

By donating to (INSERT CHARITY NAME) through your sales, you can choose the amount and frequency of your giving. Plus, with no minimum (or maximum!) donation amount, it encourages flexible fundraising for you as a small business to give as you grow.

By pledging your donation via our Work for Good page (INSERT CHARITY PROFILE PAGE URL), you can join a growing community of like-minded businesses, by donating in a legal, simple and sustainable way that works for you.

To support us through your sales, you must have a Commercial Participation Agreement, which is created through the Work for Good donations form. Once this agreement is in place, you'll be able to publicise your giving and share your support for (INSERT CHARITY NAME) in plain text; alongside the Work for Good logo.

We’d love to be part of your ongoing journey and would be delighted if you would consider supporting us in this way. Simply sign up and create your agreement here (INSERT CHARITY PROFILE PAGE URL).

Thank you in advance for your support, which is greatly appreciated.

(INSERT YOUR SIGN OFF)

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Template 3 (Individual supporters, volunteers, trustees):

Hi xx,

We’re incredibly grateful for your continued support of (INSERT CHARITY NAME) and as one of our loyal supporters, we hope you don’t mind us calling upon you…

With 5.8 million small businesses in the UK; collectively the small business community can have a hugely positive impact on society. But currently, only 2% of UK charities’ income comes from businesses, compared to 43% from individuals.

We want to play a part in moving the needle on that 2% and are keen to increase our support from small businesses, to enable us to (INSERT TANGIBLE SERVICE / ITEM / RESOURCE THAT THIS COULD FUND/ENABLE).

We’ve found an easy way for small businesses to donate to us through their sales! By pledging a donation via our Work for Good page, (INSERT CHARITY PROFILE PAGE URL), businesses can donate in a legal, simple and sustainable way that works for them.

We’re living in a world where people increasingly want to buy from and champion businesses that are led by their values and we’d really appreciate the opportunity to talk to any businesses who’d be interested in putting their purpose alongside profit.

So here’s where you can help: we’d love to hear from you if you own or work for a small business, or have any friends, family or other contacts who do.

From altruistic accountants to compassionate crafters; we believe businesses can have a powerful, positive impact, whatever their size.

Please do get in touch if you can help on (INSERT CONTACT DETAILS).

Thank you in advance for your support, which is greatly appreciated.

(INSERT YOUR SIGN OFF)

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