About us
WHO WE ARE
Most people grow up unaware that the Ocean is keeping us all alive: Ocean Generation exists to change that.
Ocean Generation is a UK-based environmental charity that improves Ocean Literacy by translating complex Ocean science into engaging content, programmes and practical actions.
Established in 2009 by film producer Jo Ruxton MBE, their award-winning documentary ‘A Plastic Ocean’, was named by Sir David Attenborough as “one of the most important films of our time” and ignited mass public awareness about the impact of plastic pollution.
Today, we address a full range of human-made threats impacting the Ocean, with a particular focus on programmes for young people across the world.
WHAT WE DO
Our Ocean Intelligence approach - how we translate complex Ocean science into engaging content through Science and Storytelling - has been endorsed by the Intergovernmental Oceanic Commission of UNESCO as a project under the UN Decade of Ocean Science for Sustainable Development.
We're dedicated to making everyone, everywhere understand the importance of a healthy Ocean. We do this by translating complex Ocean science into engaging content, use film and culture to make environmental education exciting, and run UNESCO-endorsed programmes for ages 3–25.
Backed by Science and driven by Storytelling, they aim help people understand, value, and act for the Ocean.
HOW WE SPEND YOUR MONEY
We designate all funds from Work for Good to supporting our Youth Engagement and Ocean Science platforms. This means, developing new innovate resources, workshops and distributing our work to more countries and young people.
