Changing Faces

We are calling for the public to better understand the negative impact that behaviours, like staring, can have on the mental health and wellbeing of someone with a visible difference or disfigurement.

Our research clearly shows that people with visible differences have experienced an increase in hostile behaviour when they go out in public, with a rise from a third (34%) in 2019 to over two in five (43%) in 2021.

Our campaign, Stop The Stare, encourages people to take simple steps, like proactively following people with visible differences on social media, to stop staring before it happens, and educates the public about how to react if they do catch themselves staring.

Find out more: https://bit.ly/3ILCotW

Many people with a visible difference feel that people who look different are ignored by brands. Help change that by joining Pledge To Be Seen.

Over half of those we surveyed with a visible difference felt that people who look different are regularly ignored by brands.

By joining our Pledge To Be Seen campaign, your company can help change that.

WHAT IS PLEDGE TO BE SEEN?

Even though one in five people in the UK identify as having a mark, scar or condition that affects their appearance, more than half of those who responded to our independent research with ComRes said that people with visible differences were regularly ignored by brands.

It’s time for people with a visible difference to be seen and heard. That’s why Changing Faces launched the Pledge To Be Seen campaign. It’s our call to companies and brands to represent more people with a visible difference.

Avon UK was the first business to sign the pledge. As part of their Pledge To Be Seen commitment they’ve run a series of advertising and marketing campaigns featuring our ambassadors as models and sharing their stories.

If your organisation would like to be part of Pledge To Be Seen, simply complete a form on our website: https://bit.ly/3w9rp74