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Alexandra Rose Charity

We give families on low incomes access to fresh fruit & vegetables through our Rose Vouchers for Fruit and Veg Project. By giving families the spending power to buy fresh fruit and vegetables from local markets we support them to give their children the healthiest possible start.



Registered charity no. 211535

Member since November 2021

Latest News

BBC Food & Farming Award as Community Food Champion 2021

BBC Food & Farming Award as Community Food Champion 2021

We’d like to offer our huge congratulations to Lucy Antal, a local healthy & sustainable food advocate in Liverpool, who last month was awarded the BBC Food & Farming Award as Community Food Champion 2021. Lucy has chaired our Liverpool Rose Vouchers for Fruit and Veg Project Steering group since 2017 and has been instrumental in making the project such a success.

We’re over the moon to see Lucy’s hard work and passion recognised in this way. It could not be more deserved.

The award ceremony was featured on BBC’s The One Show and can be watched back on iPlayer.

We've been awarded Runners-up for Charity Food Campaigner of the Year

We've been awarded Runners-up for Charity Food Campaigner of the Year

We’re thrilled to be runners-up for the title of Charity Food Campaigner of the Year at this year’s Caroline Walker Trust Awards.

The need for the Rose Vouchers for Fruit & Veg project has never been greater. We've made it our top priority to get Rose Vouchers into families hands, so they had the spending power to buy the fruit and veg they needed, throughout these difficult times.

Caroline Walker pioneered innovative strategies for improving the quality of our food, enhancing nutritional standards and promoting public health. It’s wonderful to have our work recognised by this fantastic organisation. We will continue to strive to give many more thousands of families around the UK access to fresh fruit and veg in their communities.

Congratulations to award winners Edinburgh Community Food too!

“We’re delighted to be announced as the Runner Up in the Caroline Walker Trust Charity Food Campaigner of the Year 2021. Over the last 18 months, we’ve worked tirelessly to ensure that families with young children can access fresh fruit & veg in their communities. It’s been a challenging time, but we’re proud of what we’ve managed to achieve. To get this acknowledgement from Caroline Walker Trust means a lot, not only to the staff of Alexandra Rose Charity but also to all of our project partners who support the Rose Vouchers for Fruit & Veg Project across the UK. Without their hard work and dedication, we could not have achieved our impact.” Jonathan Pauling, Chief Executive, Alexandra Rose Charity

Southwark Market Traders help families access fresh fruit & veg

Southwark Market Traders help families access fresh fruit & veg

Over the last three years, market traders in Southwark have helped over 1,000 local families to access over £250,000 worth of fruit and vegetables through the Rose Vouchers for Fruit & Veg Project.

Initially launching at East Street Market in 2018 and since expanding to include market traders in Peckham, there are now 12 independent traders supporting the project in the borough.

The Rose Vouchers for Fruit & Veg Project helps families across the UK access a healthy diet and avoid food poverty. The project partners with local Children’s Centres, giving families vouchers to exchange for fresh fruit and veg from local market traders.

To celebrate the contribution that market traders make to the success of the project and the valuable service they provide to the wider community by making healthy food accessible and affordable to all, we held a celebration event on East Street Market on 28th September 2021.

This celebration is the culmination of a nine-month project working with retail consultants Rice Marketing to engage market traders, resulting in market traders improving how they commute the Rose Vouchers project to customers, as well as the introduction of newly branded price-sticks, which were co-designed with traders. A price survey conducted as part of this work showed that fruit and veg at the market is an incredible 66% cheaper than from the neighbouring supermarket

Despite the rain, the Alexandra Rose Charity team, with 1st Place Children & Parents’ Centre and the market traders, had a brilliant day speaking to families. They promoted the Rose Vouchers for Fruit and Veg Project and offered free fruit and veg to children. A highlight was a fantastic cooking demonstration by Annika from Nika’s Kitchen, offering a range of delicious food for families to try.

1st Place Children & Parent’s Centre have been the lead project partner since the project was launched in the borough. Their tireless work supporting families to access the project and engaging wider project partners has meant that over 1,000 families have been able to benefit from better access to healthy food at a time when this is more important than ever.

“At 1st Place, we know how important it is for young families to have access to a healthy and nutritious diet to give children the best possible start in life. Fortunately, Southwark has street markets like East Street that provide a fantastic array of healthy food. However, many of our families need financial support to make sure that they can afford to feed their children. As the lead partner for the Rose Vouchers for Fruit & Veg Project in Southwark, we are proud to support over 1,000 families to access fresh fruit and veg. We see first-hand the impact that this initiative has on their lives.”

Nicola Howard, Director, 1st Place Children & Parents’ Centre

“We believe that everyone should have access to a healthy, sustainable, local food economy. Since January this year, we have been working with Rice Retail Marketing to support the traders in Southwark to increase their income and attract a whole new generation of customers through the Rose Vouchers Project. The long term health of local communities relies on their ability to access healthy and affordable food easily. We want local stakeholders to realise what a key public health service Southwark’s local market traders provide.”

Jonathan Pauling, Chief Executive, Alexandra Rose Charity

“Market traders are a vital partner for Alexandra Rose and it was important that they understood the commercial and community benefits of being part of the project. We have worked closely with them to drive sales and improve standards resulting in new terms and conditions being adopted by all traders. We have increased voucher redemption by an incredible 10% since December 2020, with 9 out of 10 vouchers given out now being spent.”

Stephanie Rice, Rice Retail Marketing