About us
We envision a world where the art of B2B sales is as important as the science. Where business is built on genuine human connection and shared understanding which delivers lasting outcomes. Where selling is seen as a meaningful profession and sellers can do their best work in supportive environments by adopting systems that prioritise authenticity, empathy and humility over short-term decision-making and gimmickry.
Our mission is to help make this a reality for B2B sales organisations around the world by helping them to implement The HUMBLE Sale Playbook, our sales performance framework that combines techniques from the world of theatre with human-centred sales approaches. We empower sales leaders and their teams to achieve their best results while inspiring trust, fostering meaningful relationships and remaining authentic to their values or the guiding principles of their organisation.
Part of wanting to create a world where progress is driven by the foundational principles of humility, understanding and real human connection is to ensure that the world we operate in continues to flourish. At The Humble Sale we care deeply about our natural environment and that is why we have partnered with Rewilding Britain as our official charity. In the face of the climate crisis and biodiversity loss, rewilding offers nature and therefore all of us, a real chance to improve the future of our planet for the better.
At least 1% of all our revenues will be donated to Rewilding Britain, forever. We understand the power of a good story, this is a story of genuine hope.