Silly Moo is a collection of whacky illustrations. It's incredibly important that we are sustainable: we use recycled and FSC accredited paper (the cleanest on the market), and the company who produce our paper in Italy fund offshore wind farms in Turkey as well as other socially responsible and worthwhile projects (google Favini!). We do not use plastic packaging, instead our cards are 'naked'. We are bringing out a collection of endangered species cards sold exclusively through Etsy and plastic-free shops which donate 50% of profits to WWF. This is to raise awareness of endangered species and also to help directly protect them.