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Setting up your donation

The donations form on your dashboard is where the magic happens. In just a couple of minutes, you can set up a donation to your chosen charity, creating your Commercial Participation Agreement with them. Here we'll take you through the donations form, step by step.

Which charity would you like to support?

If you haven't decided which charity to support, we offer advice on how to choose a charity here. You can view and filter all of our registered charities here.

If you want to donate to more than one charity, you will need to set up separate donations for each charity.

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Would you like to publicise this support?

If you want to publicise your donation in any way, for example on your website, social media, or to your customers or clients, you will need to have a Commercial Participation Agreement in place with each charity before starting to raise funds for them. This section of the donations form lets the charity know exactly how you're going to be raising funds for them:

  • Whether you're donating a £ or a % amount and what this figure is (e.g. 10 %)
  • Whether you're donating for every sale or sales from a specific product or service (e.g. sales from of t-shirts from your Spring/Summer range)
  • Your campaign start and end dates. This is how long your Commercial Participation Agreement will be in place with the charity. The campaign length is up to you, but most businesses run them on either a monthly or quarterly basis. The maximum campaign length is one year. If you want to raise funds for your chosen charity on a permanent basis, you will just need to set up another Commercial Participation Agreement when yours comes to an end.

If you do not wish to publicise your donation, you can select 'I would not like to publicise my donation' and skip to the next section. Please be aware that you can not legally publicise this donation and it won’t show on your profile.

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This donation is estimated to total (£)

We know it can be difficult to estimate how much you will raise, but if you have chosen to publicise your donation, you are legally required to share how much you think you’ll be raising based on your sales forecast, this will not be made public, only the charity and Work for Good will be informed. As the charity is notified, we recommend being realistic with this figure and maybe err on the side of caution for your first few donations. We have offered some advice on how much to donate here. Please be assured you can edit your estimate to the amount you have raised when you come to pay your donation.

I expect this donation to be paid on

This is the date you will pay your donation. It should either be on the same day or shortly after the campaign end date. You can give yourself some time to reconcile your sales and work out the exact donation figure, but your donation must be paid within 28 days of the end of your campaign.

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Keep in touch with your chosen charity

You can choose whether or not you want to hear directly from your chosen charity. If you select 'Yes' to this option, we will share your name and email address with them so they can keep in touch with you about the impact of your fundraising and other ways to support them. You can update your preferences directly with the charity at any time.

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Would you like to boost this donation with Gift Aid?

If you're donating as an individual (which means that your business is not a limited company) and a UK taxpayer, for every £1 you donate, charities can claim an extra 25p via Gift Aid. Find out more about Gift Aid here.

NB: There is nothing for you to pay or claim in order to apply Gift Aid. If you confirm that your donation is eligible for Gift Aid, you will be asked to complete a short Gift Aid statement when you pay your donation, and then the charity will do all the work on your behalf.

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Involve your customers in this donation

You can involve your customer or client by choosing for them to receive an email update when you pay your donation, which could be a great way to strengthen your relationship. We recommend using this feature if you're working with a small pool of customers or clients, as you can only include one customer for each donation, so you will need to set up a donation for every customer. If you plan to publicise your giving to a wider customer or client base, it might be best to do so via your Work for Good profile, your website, or on social media and we have offered some advice on how to do this here.

If you decide to involve your customer, please make sure you have their permission before entering their name and email address.

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Agree to the Commercial Participation Agreement

The final step is to tick to confirm that you understand the requirements of the Commercial Participation Agreement as part of our Terms & Conditions. Once you have

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Once you have set up a donation, it's vital that you add your Commercial Participation Statement to the point of sale (e.g on your website). We have explained this in full here.


On your specified payment date, you will be sent an email asking you to pay your donation and a link to do so through your Work for Good account (you will receive a reminder 7 days before your campaign end date). Payment can be made via credit or debit card or BACs.

Get started and pledge your donation.