About us

Our inspiration

About Us

Work for Good is the brainchild of Rupert Pick, who was inspired to give back to the amazing hospital staff who care for his daughter Ottie.
Ottie was born 10 weeks premature, weighing less than 3lbs and with two rare genetic conditions that affect both her bones and her heart.
When Rupert decided to donate the fees from his next workshop to the Evelina London Children’s Hospital, it made him wonder about all the wonderful things that could happen if only more businesses chose to give through their work.

Behind the scenes

Executive team

  • Rupert Pick

    Rupert Pick

    Founder

    Father of Ottie, who inspired Work for Good. A former Unilever marketer, Rupert moved to the consultancy world and then set up Hot Pickle, one of the UK most successful experiential marketing agencies. He holds an MBA for Cambridge University.

  • Danny Witter

    Danny Witter

    Co-founder

    Danny spent 25 years in the City of London, the last 17 at Deutsche Bank where he ran coverage of FTSE100 corporate clients. He was also Chair of the UK Corporate Citizenship Committee. His non-executive directorships include Shakespeare’s Globe, The Microloan Foundation, Shape History and Ivy House Learning.

  • Anna Cameron

    Anna Cameron

    Product Manager

    Anna is a graduate of the New Entrepreneurs Foundation's 2015 cohort. With a passion for disruptive technology and one successful start-up behind her, Anna offers start-up experience and tech development knowledge.

  • Andy Selby

    Andy Selby

    Director of Partnerships

    Andy has worked in the sports marketing industry for over 18 years, starting off at IMG and is now owner of 2 Halves. Major clients have included the Six Nations, World Rugby, Wimbledon, Accenture, Diageo and Unilever.

  • Angela Newton

    Angela Newton

    Strategy

    Angela provides business strategy and consultancy to a range of for-profit and not-for profit clients. A former publisher, she went on to spend nine years at the Consumers’ Association Which?

  • Veronica Bamford

    Veronica Bamford

    Head of Charity Partnerships

    Veronica spent almost seven years working in the third sector before spending nine months travelling. Having run a small sized military charity, she brings a diverse skill set to the team including donor engagement, partnership development and operations.

  • Caroline Heanley

    Caroline Heanley

    EA

    Caroline provides EA support to the CEO and wider team. With over 30 years experience in both large Corporates and SME’s, (inc GSK and Philip Morris), Caroline brings a broad skill-set to the company.

Work for Good are an amazing team and I truly admire what they are doing.

Paul Polman, CEO of Unilever

Advisors

  • Richie Saville

    Richie Saville

    Tech

  • Bates Wells Braithwaite

    Bates Wells Braithwaite

    Legal

  • Tayabali & White

    Tayabali & White

    Accounts

  • Prav Greedharry

    Prav Greedharry

    Words

  • Hactar

    Hactar

    Web design & development

  • Delivered Social

    Delivered Social

    Marketing

  • Kin & Co

    Kin & Co

    PR

  • Ryan Panchal

    Ryan Panchal

    Design

Partners and Supporters

  • Women's Business Club

    Women's Business Club

    We are here to support and empower some of the top UK’s businesswomen to grow both their businesses and professionally. We offer expert training, networking with like-minded business leaders in a safe place to come and get help from 25,000+ other like-minded professionals.

  • Global Good Awards

    Global Good Awards

    The Global Good Awards is all about rewarding businesses, NGOs, charities and social enterprises of all shapes and sizes for doing good globally. The awards are about rewarding change in all organisations, big or small; building platforms to learn, share and progress ideas; and encouraging the development of engaged and ethical business practices.

  • Organisation for Responsible Businesses

    Organisation for Responsible Businesses

    The Organisation for Responsible Businesses (ORB) is a business membership organisation for responsible, sustainable, ethical and green businesses (specifically small and medium sized enterprises - SMEs). It encourages socially and environmentally responsible business practices, and actively supports and promotes its responsible business members.

  • Bright Ideas Trust

    Bright Ideas Trust

    Bright Ideas Trust was set up in 2007 by Tim Campbell MBE, winner of The Apprentice (series one) and has Dr Margaret Mountford as Chair of Trustees. Supported by a range of corporate partners, the trust aims to unlock the entrepreneurial talent in Britain’s young people, aged 16-30, by investing in their business ideas.

  • Give-to-Profit

    Give-to-Profit

    Give-to-Profit inspires and enables business owners, entrepreneurs and leaders to grow profitable businesses that do good in the world. It’s for those who believe there is more to business than simply making money: that business is an opportunity to be kind to people, communities and the planet. They work with clients on a one-to-one basis or through their online community, training courses and in-person courses.

Get in touch

If you have any questions, or would like to learn more about us, please get in touch.