About us

Our inspiration

About Us

Work for Good is the brainchild of Rupert Pick, who was inspired to give back to the amazing hospital staff who care for his daughter Ottie.
Ottie was born 10 weeks premature, weighing less than 3lbs and with two rare genetic conditions that affect both her bones and her heart.
When Rupert decided to donate the fees from his next workshop to the Evelina London Children’s Hospital, it made him wonder about all the wonderful things that could happen if only more businesses chose to give through their work.

Meet the team

Executive team

  • Rupert Pick

    Rupert Pick

    Father of Ottie. This was all his idea!

  • Danny Witter

    Danny Witter

    The 'face' of Work for Good. If you'd like to feature us in an article, podcast or to speak at an event, Danny would be delighted to help.

  • Veronica Bamford

    Veronica Bamford

    If the charity you work for would like to become a Work for Good member, Veronica can guide you through and help you make the most of the platform.

  • Anna Cameron

    Anna Cameron

    If you experience problems on the website or have an idea for an additional feature, contact Anna.

  • Anna Estop-Hall

    Anna Estop-Hall

    Anna gets the word out about the great work our charities and businesses are doing together.

  • Rob Lupton

    Rob Lupton

    If you have a question about how to register, donate or make the most of Work for Good, Rob is your go-to!

  • Andy Selby

    Andy Selby

    We love partnering with business networks and aggregators. If you'd like to discuss partnering with Work for Good, get in touch.

  • Jules Smee

    Jules Smee

    Sharing inspiring stories from our Work For Good business and charity community. Got some news? Send it Jules’ way @workforgooduk (loves a DM).

Work for Good are an amazing team and I truly admire what they are doing.

Paul Polman, CEO of Unilever


  • Hactar


  • Bates Wells Braithwaite

    Bates Wells Braithwaite

  • Tayabali & White

    Tayabali & White

  • Seven Hills

    Seven Hills

  • Angela Newton

    Angela Newton

Partners and Supporters

  • The Great British Entrepreneur Awards

    The Great British Entrepreneur Awards

    Founded in 2013, the awards acknowledges the hard work and inspiring stories of British entrepreneurs and businesses in Great Britain. It celebrates the incredible stories that have taken entrepreneurs to where they are today, regardless of size or turnover.

  • IoD Scotland

    IoD Scotland

    We all want to succeed in our organisations and learn to be more effective leaders. Promoting good governance, transparency and trust is at the heart of what IoD Scotland represents. By engaging across our communities, and helping to influence policy and practice, we can ensure Scotland is a great place to work, live and thrive.

  • Enterprise Nation

    Enterprise Nation

    Enterprise Nation is a vibrant community of small businesses and business advisers that exist to shortcut your route to trusted business support. Whether you're starting or growing a business, we have the resources, expertise, and connections to help you get it right.

  • Women's Business Club

    Women's Business Club

    We are here to support and empower some of the top UK’s businesswomen to grow both their businesses and professionally. We offer expert training, networking with like-minded business leaders in a safe place to come and get help from 25,000+ other like-minded professionals.

  • Global Good Awards

    Global Good Awards

    The Global Good Awards is all about rewarding businesses, NGOs, charities and social enterprises of all shapes and sizes for doing good globally. The awards are about rewarding change in all organisations, big or small; building platforms to learn, share and progress ideas; and encouraging the development of engaged and ethical business practices.

  • Organisation for Responsible Businesses

    Organisation for Responsible Businesses

    The Organisation for Responsible Businesses (ORB) is a business membership organisation for responsible, sustainable, ethical and green businesses (specifically small and medium sized enterprises - SMEs). It encourages socially and environmentally responsible business practices, and actively supports and promotes its responsible business members.

  • Crafty Fox Market

    Crafty Fox Market

    Crafty Fox Market is here to support talented emerging designer makers and artists with opportunities to showcase and sell their work. We achieve this by hosting quality markets in a variety of venues across London as well as connecting our makers to the creative industry via our Shopping With Soul directory.

  • Small Business Saturday

    Small Business Saturday

    Small Business Saturday is a grassroots, non-commercial campaign that highlights small business success and encourages consumers to support small businesses. Work for Good was selected from thousands of businesses to be a “SmallBiz100” winner which also resulted in a trip to the House of Lords for our Co-Founder Danny.

  • Give-to-Profit


    Give-to-Profit inspires and enables business owners, entrepreneurs and leaders to grow profitable businesses that do good in the world. It’s for those who believe there is more to business than simply making money: that business is an opportunity to be kind to people, communities and the planet. They work with clients on a one-to-one basis or through their online community, training courses and in-person courses.

  • Talented Ladies Club

    Talented Ladies Club

    Talented Ladies Club is an online magazine and training provider with a mission to unlock the potential of mothers. We inspire, empower and encourage women across the world to achieve their ambitions through daily content and via our popular social groups.

  • The Good Business Club

    The Good Business Club

    The Good Business Club is a network of change-makers and expert supporters who are radically moving ‘Business for Good’ forward. The GBC team of business coaches support their members by understanding their real-time challenges and offering tailored support based on their needs – whatever they may be.

  • Informi


    Launched in 2016 by the Association of Accounting Technicians (AAT), Informi provides support on all aspects of running a business from startup through to scale-up. Whatever your question, whatever stage you're at, we empower business owners to make better decisions.

  • Rotary in London

    Rotary in London

    Rotary In London is a small cog in the worldwide organization of more than 1.2 million business, professional, and community leaders. Members of Rotary clubs, known as Rotarians, provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world. The main objective of Rotary is service in the community, in the workplace, and throughout the world.

  • The Charity Film Awards

    The Charity Film Awards

    The Charity Film Awards celebrate the success of film in fundraising, to increase exposure of charity films and to encourage donations for good causes. Almost 400 charities entered the awards in 2019. 100,000 members of the public voted. Nearly 10% of those who voted also made a donation. Traditional awards celebrate good work. These awards celebrate work that does good.

  • The Institute of Fundraising

    The Institute of Fundraising

    The Institute of Fundraising (IoF) is the professional membership body for UK fundraising. They support fundraisers through leadership and representation; best practice and compliance; education and networking; and they champion and promote fundraising as a career choice.

Get in touch

If you have any questions, or would like to learn more about us, please get in touch.