About us

Our inspiration

About Us

Work for Good is the brainchild of Rupert Pick, who was inspired to give back to the amazing hospital staff who care for his daughter Ottie.
Ottie was born 10 weeks premature, weighing less than 3lbs and with two rare genetic conditions that affect both her bones and her heart.
When Rupert decided to donate the fees from his next workshop to the Evelina London Children’s Hospital, it made him wonder about all the wonderful things that could happen if only more businesses chose to give through their work.

Behind the scenes

Executive team

  • Rupert Pick

    Rupert Pick


    Father of Ottie, who inspired Work for Good. A former Unilever marketer and now the owner of Hot Pickle, a successful London creative agency. Rupert is “all in” to making Work for Good work; to make social giving part and parcel of everyday business and so he never has to run another marathon again!

  • Danny Witter

    Danny Witter

    Co-founder and CEO

    Investment Banker turned Social Entrepreneur. Danny spent 25 years in the City of London, the last 17 at Deutsche Bank where he ran coverage of FTSE100 corporate clients. He was also Chair of the UK Corporate Citizenship Committee. Passionate about giving back, his non-executive directorships include Shakespeare’s Globe, The Microloan Foundation, and Shape History.

  • Anna Cameron

    Anna Cameron

    Product Manager

    Anna is a graduate of the New Entrepreneurs Foundation's 2015 cohort. With a passion for disruptive technology and one successful start-up behind her, Anna offers start-up experience and tech development knowledge.

  • Angela Newton

    Angela Newton


    A former publisher, Angela spent 9 years at Which? developing campaigns, products and services to help consumers. She now provides business strategy and consultancy to a range of commercial and not-for profit clients, helping them to design, launch and implement new ideas. Angela is passionate about creating positive change and helping businesses to make a significant contribution to society.

  • Andy Selby

    Andy Selby

    Director of Partnerships

    Andy has worked in the sports marketing industry for over 18 years, starting off as an intern at IMG and is now owner of 2 Halves. Major clients have included the Six Nations, World Rugby, Wimbledon, Accenture, Diageo and Unilever. He ran the London Marathon but ended up in intensive care so thinks Work for Good is a much better and safer idea!

  • Sonja Mitchell

    Sonja Mitchell


    Sonja started life as a Unilever brand manager and has then followed a career path in marketing which has included both major international charities and fast growing businesses. She is delighted to be working for Work for Good, as it brings together her knowledge of both sectors - creating a happy mix of innovation, entrepreneurship and social good.


  • Richie Saville

    Richie Saville

    Tech Advisor

  • Bates Wells Braithwaite

    Bates Wells Braithwaite


  • Tayabali & White

    Tayabali & White


  • Prav Greedharry

    Prav Greedharry


  • Hactar


    Web Design & Development

  • Shape History

    Shape History


  • Kin & Co

    Kin & Co


  • Ryan Panchal

    Ryan Panchal


Get in touch

If you have any questions, or would like to learn more about us, please get in touch.