About us

Our inspiration

About Us

Work for Good is the brainchild of Rupert Pick, who was inspired to give back to the amazing hospital staff who care for his daughter Ottie.
Ottie was born 10 weeks premature, weighing less than 3lbs and with two rare genetic conditions that affect both her bones and her heart.
When Rupert decided to donate the fees from his next workshop to the Evelina London Children’s Hospital, it made him wonder about all the wonderful things that could happen if only more businesses chose to give through their work.

Behind the scenes

Executive team

  • Rupert Pick

    Rupert Pick


    Father of Ottie, who inspired Work for Good. A former Unilever marketer, Rupert moved to the consultancy world and then set up Hot Pickle, one of the UK most successful experiential marketing agencies. He holds an MBA for Cambridge University.

  • Danny Witter

    Danny Witter


    Danny spent 25 years in the City of London, the last 17 at Deutsche Bank where he ran coverage of FTSE100 corporate clients. He was also Chair of the UK Corporate Citizenship Committee. His non-executive directorships include Shakespeare’s Globe, The Microloan Foundation, Shape History and Ivy House Learning.

  • Anna Cameron

    Anna Cameron

    Product Manager

    Anna is a graduate of the New Entrepreneurs Foundation's 2015 cohort. With a passion for disruptive technology and one successful start-up behind her, Anna offers start-up experience and tech development knowledge.

  • Veronica Bamford

    Veronica Bamford

    Head of Charity Partnerships

    Veronica spent almost seven years working in the third sector before spending nine months travelling. Having run a small sized military charity, she brings a diverse skill set to the team including donor engagement, partnership development and operations.

  • Anna Estop-Hall

    Anna Estop-Hall

    Head of Memberships

    Anna has many years experience in both the for profit and non profit sector. With a background in both marketing and business development, as well as a creative flair. Anna brings a broad set of skills to the business.

  • Andy Selby

    Andy Selby

    Director of Partnerships

    Andy has over 20 years of experience generating, negotiating and managing commercial partnerships and sponsorships. He's worked with a diverse client portfolio of top blue chip companies such as Accenture, SAP, Diageo, IBM and Unilever as well as high profile sports organisations including the Six Nations, World Rugby and Wimbledon.

  • Caroline Heanley

    Caroline Heanley


    Caroline provides EA support to the CEO and wider team. With over 30 years experience in both large Corporates and SME’s, (inc GSK and Philip Morris), Caroline brings a broad skill-set to the company.

  • Angela Newton

    Angela Newton


    Angela provides business strategy and consultancy to a range of for-profit and not-for profit clients. A former publisher, she went on to spend nine years at the Consumers’ Association Which?

Work for Good are an amazing team and I truly admire what they are doing.

Paul Polman, CEO of Unilever


  • Richie Saville

    Richie Saville


  • Bates Wells Braithwaite

    Bates Wells Braithwaite


  • Tayabali & White

    Tayabali & White


  • Prav Greedharry

    Prav Greedharry


  • Hactar


    Web design & development

  • Delivered Social

    Delivered Social


  • Kin & Co

    Kin & Co


  • Ryan Panchal

    Ryan Panchal


Partners and Supporters

  • The Great British Entrepreneur Awards

    Founded in 2013, the awards acknowledges the hard work and inspiring stories of British entrepreneurs and businesses in Great Britain. It celebrates the incredible stories that have taken entrepreneurs to where they are today, regardless of size or turnover.

  • Women's Business Club

    We are here to support and empower some of the top UK’s businesswomen to grow both their businesses and professionally. We offer expert training, networking with like-minded business leaders in a safe place to come and get help from 25,000+ other like-minded professionals.

  • Global Good Awards

    The Global Good Awards is all about rewarding businesses, NGOs, charities and social enterprises of all shapes and sizes for doing good globally. The awards are about rewarding change in all organisations, big or small; building platforms to learn, share and progress ideas; and encouraging the development of engaged and ethical business practices.

  • Organisation for Responsible Businesses

    The Organisation for Responsible Businesses (ORB) is a business membership organisation for responsible, sustainable, ethical and green businesses (specifically small and medium sized enterprises - SMEs). It encourages socially and environmentally responsible business practices, and actively supports and promotes its responsible business members.

  • Crafty Fox Market

    Crafty Fox Market is here to support talented emerging designer makers and artists with opportunities to showcase and sell their work. We achieve this by hosting quality markets in a variety of venues across London as well as connecting our makers to the creative industry via our Shopping With Soul directory.

  • Girl Tribe Gang

    Girl Tribe Gang is an award winning collective for women who work for themselves, are spinning a side hustle, or who are aspiring to quit the 9-5. GTG have over 30 Tribes across the UK which meet up monthly (to offer support, tips and knowledge) as well as a Virtual Hub where all members can connect.

  • Small Business Saturday

    Small Business Saturday is a grassroots, non-commercial campaign that highlights small business success and encourages consumers to support small businesses. Work for Good was selected from thousands of businesses to be a “SmallBiz100” winner which also resulted in a trip to the House of Lords for our Co-Founder Danny.

  • Give-to-Profit

    Give-to-Profit inspires and enables business owners, entrepreneurs and leaders to grow profitable businesses that do good in the world. It’s for those who believe there is more to business than simply making money: that business is an opportunity to be kind to people, communities and the planet. They work with clients on a one-to-one basis or through their online community, training courses and in-person courses.

  • Talented Ladies Club

    Talented Ladies Club is an online magazine and training provider with a mission to unlock the potential of mothers. We inspire, empower and encourage women across the world to achieve their ambitions through daily content and via our popular social groups.

Get in touch

If you have any questions, or would like to learn more about us, please get in touch.