About us

Our inspiration

About Us

Work for Good is the brainchild of Rupert Pick, who was inspired to give back to the amazing hospital staff who care for his daughter Ottie.
Ottie was born 10 weeks premature, weighing less than 3lbs and with two rare genetic conditions that affect both her bones and her heart.
When Rupert decided to donate the fees from his next workshop to the Evelina London Children’s Hospital, it made him wonder about all the wonderful things that could happen if only more businesses chose to give through their work.

Behind the scenes

Executive team

  • Rupert Pick

    Rupert Pick


    Father of Ottie, who inspired Work for Good. A former Unilever marketer, Rupert moved to the consultancy world and then set up Hot Pickle, one of the UK most successful experiential marketing agencies. He holds an MBA for Cambridge University.

  • Danny Witter

    Danny Witter

    CEO & Co-founder

    Danny spent 25 years in the City of London, the last 17 at Deutsche Bank where he ran coverage of FTSE100 corporate clients. He was also Chair of the UK Corporate Citizenship Committee. His non-executive directorships include Shakespeare’s Globe, The Microloan Foundation, Shape History and Ivy House Learning.

  • Anna Cameron

    Anna Cameron

    Product Manager

    Anna is a graduate of the New Entrepreneurs Foundation's 2015 cohort. With a passion for disruptive technology and one successful start-up behind her, Anna offers start-up experience and tech development knowledge.

  • Angela Newton

    Angela Newton


    Angela provides business strategy and consultancy to a range of for-profit and not-for profit clients. A former publisher, she went on to spend nine years at the Consumers’ Association Which?

  • Andy Selby

    Andy Selby

    Director of Partnerships

    Andy has worked in the sports marketing industry for over 18 years, starting off at IMG and is now owner of 2 Halves. Major clients have included the Six Nations, World Rugby, Wimbledon, Accenture, Diageo and Unilever.

  • Sonja Mitchell

    Sonja Mitchell


    Sonja started life as a Unilever brand manager and has then followed a career path in marketing which has included both major international charities and fast growing businesses. Work for Good brings together her knowledge of both sectors.

  • Caroline Ingman

    Caroline Ingman

    Marketing Manager

    With a background in media and advertising, from large corporations such as Dow Jones to start-ups like TubeMogul, and having marketed everything from posters to programmatic, Caroline has broad experience in all things B2B marketing.

  • Tinashe Sithole

    Tinashe Sithole

    Membership Manager

    Tinashe has, as they say, got around! Working in news, politics, charity governance and CSR, if he sees a problem he wants to fix it. Committed to roles with meaning to him, in his 20’s he became a non-executive director of Streets Ahead Rwanda.

  • Adrian Potter

    Adrian Potter

    Membership Development

    Adrian founded Resource in 1995, a telecoms company which pioneered charity phone fundraising and affinity schemes. In 2006 Adrian setup the UK’s first environmentally friendly mobile company, Green Mobile.

Work for Good are an amazing team and I truly admire what they are doing.

Paul Polman, CEO of Unilever


  • Richie Saville

    Richie Saville


  • Bates Wells Braithwaite

    Bates Wells Braithwaite


  • Tayabali & White

    Tayabali & White


  • Prav Greedharry

    Prav Greedharry


  • Hactar


    Web Design & Development

  • Shape History

    Shape History


  • Kin & Co

    Kin & Co


  • Ryan Panchal

    Ryan Panchal


Partners and Supporters

  • Global Good Awards

    The Global Good Awards is all about rewarding businesses, NGOs, charities and social enterprises of all shapes and sizes for doing good globally. The awards are about rewarding change in all organisations, big or small; building platforms to learn, share and progress ideas; and encouraging the development of engaged and ethical business practices.

  • Bright Ideas Trust

    Bright Ideas Trust was set up in 2007 by Tim Campbell MBE, winner of The Apprentice (series one) and has Dr Margaret Mountford as Chair of Trustees. Supported by a range of corporate partners, the trust aims to unlock the entrepreneurial talent in Britain’s young people, aged 16-30, by investing in their business ideas.

  • Organisation for Responsible Businesses

    The Organisation for Responsible Businesses (ORB) is a business membership organisation for responsible, sustainable, ethical and green businesses (specifically small and medium sized enterprises - SMEs). It encourages socially and environmentally responsible business practices, and actively supports and promotes its responsible business members.

Get in touch

If you have any questions, or would like to learn more about us, please get in touch.