Can giving be good for business?

We commissioned a survey of 100 small and medium sized businesses and nearly 100 charity fundraisers to find out

Key findings include:

  • 68% of businesses who give to charity report a positive impact on profits.
  • The more they give, the more benefits they report, including enhanced company reputation, improved recruitment and retention of staff as well as increased profits.

Customers and consumers now expect businesses to give back, and reward those who to do so. But there is still more work to be done

  • 1 in 4 businesses surveyed have yet to give.
  • Only 20% give regularly.

Business giving makes up only 2%* of UK charities’ total income, and 70% of surveyed charities admitted that they did not have the time or resources to target SMEs, as it can take ten hours to secure just one donation.

Businesses can no longer afford to ignore the importance of giving back, and Work for Good is a great way to help them do it.

Sir Harvey McGrath

Chair of Big Society Capital

Smaller businesses have long been neglected as part of the business giving landscape - only 47% of charities surveyed actively target them.

The gap between the small-time fundraising of the office bake sale and the high-level CSR charity relationships within large corporations seems vast, but actually, somewhere between the two is a real sweet-spot for SMEs that does not require expertise in Commercial Participation Agreements, dedicated CSR staff or indeed, a magimix. Just their business, doing what they do everyday but with the ability to send off a little (or a lot) of their profits or fees at the click of a mouse.

That’s where Work for Good come in.

Whether you wish to boost profits, attract and retain talent or purely wish to give something back as you make money, Work for Good allows businesses to easily build giving into their day-to-day work - making a difference, not just a profit.

Please help us spread the word, and encourage more businesses to do well by doing good.

You can share our new research just by clicking the following links

*Source: The Directory of Social Change: The Guide to UK company Giving 2017/18