Our mission We are working to compassionately reduce the world’s 600 million stray dog population. We do this through rescue, adoption & sterilisation projects, and awareness and education campaigns. We fund and support projects all over the world, focusing on areas where the need is particularly great.
Our ethos We believe that every single dog – no matter where in the world it is born, no matter its size, breed, age or circumstance – deserves to live a healthy, happy life. We champion compassion and collaboration; we believe that there is power in kindness and community, and that by working together towards a common goal, we can help make the world a better, kinder place.
With your help, and the help of our incredible partners around the world, we can help save rescue dogs in need from the rising tide of cruelty, abuse and neglect.