Since 2009, Plastic Oceans UK have been experts in ocean plastic pollution. Our award-winning documentary ‘A Plastic Ocean’, was named by Sir David Attenborough as “one of the most important films of our time” and ignited mass public awareness about the impact of plastic on our Ocean. Through various education programmes, we set out to increase Ocean literacy and stop plastic reaching the Ocean within a generation.
Ten years on, it’s time for a change. And for a new energy to tackle a wider range of very real and immediate human actions threatening the Ocean. Serendipity came into play when we met the Ocean Generation Foundation team. This relatively new youth collective was breaking stereotypes by using popular culture like gaming, music and fashion to foster an inclusive approach to sustainability.
We’re embarking together on this bold and refreshing chapter, combining their disruptive energy with our years of experience of storytelling through science and film. As Plastic Oceans becomes Ocean Generation, we have a higher vision of the world. One where the Ocean is freed from human threats within a generation and where young people can be the catalyst for change.
The Problem We Solve
We’re at a stage where there is mass awareness about the problems that engulf the Ocean. For some of us, Ocean threats are so deeply embedded in the way we all live and work that addressing them can seem overwhelming. And for others often cannot make the connection of how the solutions can be relevant to their daily lives.
We are changing the narrative around plastic, climate change and other man-made Ocean issues. We break down the problem. No more scaremongering, science jargon or big data. No more over-simplifications like Plastic free or Zero Waste. We know that plastic has a role to play. But we believe we can shift the perceptions and behaviours that create Ocean threats and enable all of us to live more sustainably.
Together we develop understandable, affordable and practical tools and solutions. Our ‘Ocean Intelligence’ toolset bridges the gap between people-led ocean action and institutional system change. We harness the power of science and storytelling to share information that you can trust, relevant to your daily life and can help you understand your role in safeguarding the ocean and motivate you to take action. We share the stories that to bring a human face to the environmental issues the world is facing.
The new Ocean Generation
Ahead of launching our second documentary, we are enabling a generation of ocean advocates – Wavemakers – to recognise where they can have impact in tackling ocean threats. This global inclusive movement connects people who are using their knowledge, skills and power to develop locally relevant shifts in behaviour that can restore the health of the ocean and our health too.
Young people are the change engine at the heart of the Ocean Generation movement. We empower and encourage them to make more conscious, sustainable choices. Their voices are amplified in a refreshing call for change at the heart of decision making. With collaboration at the core of our ethos, we develop partnerships with people everywhere, to achieve lasting change together.
We exist to restore a sustainable relationship between humanity and the Ocean. Because as the first generation to deeply understand ocean issues, we are also the last generation who can stop them.
One Ocean, One Future.
We are the Ocean Generation.