Pledge To Be Seen: Calling on brands to represent more people with visible difference
Many people with a visible difference feel that people who look different are ignored by brands. Help change that by joining Pledge To Be Seen.
Over half of those we surveyed with a visible difference felt that people who look different are regularly ignored by brands.
By joining our Pledge To Be Seen campaign, your company can help change that.
WHAT IS PLEDGE TO BE SEEN?
Even though one in five people in the UK identify as having a mark, scar or condition that affects their appearance, more than half of those who responded to our independent research with ComRes said that people with visible differences were regularly ignored by brands.
It’s time for people with a visible difference to be seen and heard. That’s why Changing Faces launched the Pledge To Be Seen campaign. It’s our call to companies and brands to represent more people with a visible difference.
Avon UK was the first business to sign the pledge. As part of their Pledge To Be Seen commitment they’ve run a series of advertising and marketing campaigns featuring our ambassadors as models and sharing their stories.
If your organisation would like to be part of Pledge To Be Seen, simply complete a form on our website: https://bit.ly/3w9rp74