Shedid & Parrish is a salon quality brand for curly and textured hair. We are all about building confidence and empowerment through celebrating and learning to care for ourselves naturally, without the need to conform. We wanted to support a charity that gave the best start to young people who so need it most. The Children's Society is just that, their belief that every young person deserves a good childhood aligns strongly with ours. As such we don't 10p of every bottle sold on our website to The Children's Society through Work for Good.