Mothers Love Fashion is a mama-founded brand that’s dedicated to creating cool, stylish clothes for breastfeeding mums.
We offer a capsule collection of exclusively designed pieces that give women the opportunity to wear items like jumpsuits and dresses (which can often be impractical when nursing).
As a first time mum, I found that when my daughter was around three months old and breastfeeding was well established I started to get fed up of wearing separates all of the time, and wanted to feel like 'me' again, and regain some of my pre-baby sense of style.
So I started to look for some nice nice nursing dresses that I could breastfeed in but I just didn't find anything that I liked and choice was limited (unless you opt for maternity options or have to contend with fiddly zips, buttons or pulling down a low-cut neckline).
Although I am happy to feed my baby anytime and anywhere, I feel most comfortable wearing something with easy boob access that is also discreet and has a bit of coverage, but I don't want to look 'frumpy'. After losing the baby weight, I also don't want to wear something that was designed to contain a bump either.
I set out on my challenge to fill a gap in the market by bringing simple, affordable and stylish, non-maternity choices to breastfeeding mums.
I still love clothes, love shopping, love fashion – that hasn't changed just because I’ve had a baby!
Our debut collection offers versatile outfit options that are trans-seasonal, affordable, quality and can be dressed up or down for any occasion (and you'd never know they were 'nursing' clothes!).
I'm proud to be supporting charities that help babies and their families, as these are causes close to my heart and to the heart of my customers.